Articles by Jennifer Robison- The Financial Brand

In using the Super Bowl as a marketing platform, banks and credit unions favor regional ads and social media campiagns — with good reason.

Strategic planning, leadership changes and M&A all spark an increase in workplace conflict. Get insight on how to resolve it.

Whether or not you approve of how Elon Musk is changing Twitter, his high-stakes actions offer important leadership lessons.

Trends to prepare for: Economic headwinds and consumer expectations will change bank marketing budgets, expenses, technology, and messaging.

Centralization, shifting responsibilities, increased team size and scarcity of talent characterize key challenges bank marketers face.

Find out how a small Kentucky bank is capitalizing on social media’s potential, creating engagement that outshines much bigger banks.

Bank mergers are booming — and some will disappoint. But execs can improve the odds of success with the right priorities, pace and culture.

Consumer financial worries and an early start to the holidays will define this season. Here's how bankers can get their offers to stand out.

The institution is eight months into a huge gamble based on a deep analysis of customer data. Here's why they believe they'll win.

The growing trend erodes productivity and impedes strategy. Bankers can change that, but be fair and clear or you’ll make things worse.