Pittsburgh Teachers Becomes ‘Riverset’ Credit Union
This credit union is revamping its name and logo with a rebranding. But, that's not all members should expect to change.
Articles by Jeffry Pilcher
NY Times Classic On Bank Name Changes
Even back in 1987, the New York Times understood the unspoken costs of a banking rebrand — insight banks and credit unions should read now.
Bank Naming Article Circa 2000
"New trend[s] in bank names seems to be for more corporate sounding monikers, names [not] found in a dictionary like Comerica and ReliaBank."
Judge Blocks Use Of Bank’s ‘Citizens’ Name
Lawsuits are expensive and time-consuming. Banks can avoid the headache by staying away from conventional terminology, like "Citizens".
Students Help Credit Union Name School Branch
A high school sophomore won a $50 prize for coming up with the new name for the one credit union's student-run branch at a local high school.
Two Fewer ‘First Federal’ Banks
Two banks sharing the same name decided to shed their old 'First Federal' monikers. One is in Iowa, and the other Indiana.
St. Charles Borromeo FCU becomes ‘Unity Catholic’
St. Charles Borromeo Federal Credit Union, serving St. Charles Borromeo parishioners, is changing its name to better represent the community.
Newport News Shipbuilding Employees Credit Union Becomes ‘BayPort’
Virginia state law says credit unions are to hold a member vote where new names need to be approved by a simple majority.
BN West Changes Name to ‘MilePost’
BN West's new name comes with a new tagline, which the credit union says reflects its "focus on members needs first and foremost."
GE FCU Evolves Name to ‘General Electric Evendale Employees FCU’
No explanation was offered from GE FCU for the name change although it seems it was only a small part of an overall image makeover.
Indiana CU Shortens Its Name to ‘Pro Fed’
Although most credit unions need a certain margin of votes for a name change, going from 'Professional' to 'Pro' likely didn't warrant one.
Minnesota Bank Becomes ‘Prosperan’
Prosperan is a form of the word 'prosper.' It means to be successful or fortunate, especially in financial respects, to thrive and flourish.
The Harsh Truth About Word-of-Mouth Referrals
Customer referrals can make or break any company, let alone a financial institution. Here's what bankers should know about CRV.
Two Banks merge, Change Names to ‘Avidia’
Hudson Savings Bank and Westborough Bank merged, and they are rebranding under their new name: Avidia Bank.
Canadian Credit Union Will Be ‘First’
Powell River Credit Union in Canada announces it is becoming First Credit Union, adding a new name was needed to overcome consumer confusion.
Brunswick Employees To Become ‘Port City Credit Union’
The name ‘Port City’ is a common reference to the city of Muskegon on the eastern banks of Lake Michigan where the credit union is based.
Canadian CU Pays $1.62 Million to Name Arena
This credit union in Canada is paying beaucoup bucks to earn its name on the 'WFCU Centre' arena in Windsor Family Credit Union's hometown.
New Media Lessons From Old-School Brands
Marketing is becoming increasingly popular. Traditional media still has its place, but one-directional marketing days are numbered.
Canora CU Members Help Change Names to ‘Crossroads’
Market Insights on the Canora name change urges caution, saying that name changes are not the answer to everything.
Georgia Pacific Toledo Employees FCU Shortens Name to ‘Pacific Spruce’
The federal credit union is changing its name for four — or really, three — primary reasons: growth, open the membership and younger members.
Bayer FCU Becomes ‘INOVA’
It's unclear why the credit union a name in all caps, but the rebranding is a part of the institution's goals to grow its membership.
‘1st Trust Bank for Savings’ Changing Name to ‘Magna Bank’
1st Trust is spending more than $1 million on its rebrand, including creative costs as well as new signage, stationery and marketing.