Articles by Jeffry Pilcher

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Bank Naming Article Circa 2000

"New trend[s] in bank names seems to be for more corporate sounding monikers, names [not] found in a dictionary like Comerica and ReliaBank."

Bayer FCU Becomes ‘INOVA’

It's unclear why the credit union a name in all caps, but the rebranding is a part of the institution's goals to grow its membership.