Articles by Craig Guillot

Craig Guillot is a business writer based in New Orleans. He specializes in technology and writes about IoT, cybersecurity and SaaS, primarily in the verticals of retail, manufacturing, financial services, and healthcare. He also enjoys covering economic development and global trade.

Community Banks Fatten Tech Budgets to Enhance CX

Community and midsize banks and credit unions are investing in technology to add digital capabilities and improve their customer

Accelerating Bank Growth With the Right Digital CX & Brand Strategy

Should you create a new digital bank brand to attract new customers? The answer is, 'It depends.' Here’s some insight for figuring it

Costly Truth for Banks: Cash Payments Are Down But Not Out

Consumers and businesses are inching closer to a cashless world. Closer, but not all the way, and that presents some challenges for

Online Reviews Are Critical to Bank Marketing: Here’s How to Get More

Think you can’t match Bank of America's marketing? Think again. Texting to get online reviews can put your bank at the top in Google

One Regional Bank’s Unconventional Path to Growth

Some banks pursue a niche, some focus on digital innovation. Then there's Valley Bank, doing that and more. Welcome to the new banking

Rising Numbers of Stressed Consumers Seek Alternatives to Credit Cards

Higher interest rates and alternative lending options, especially BNPL, prompt financially strained consumers to spend less on

How Data Can Supercharge Small Business Growth for Banks

Banks already have data to capitalize on the SMB market, they just need to make use of it to be able to compete with data-savvy

The Future of Retail Banking: 5 Scenarios for 2025 and Beyond

Retail banking will soon be radically different. PwC analysts evaluate the most likely changes and suggest how banks should prepare.

Fintech Slump Gives Banks a Great Shot at Closing the Talent Gap

Fintech layoffs and changing economic conditions are making banks and credit unions more attractive for tech workers — a crucial

TD Bank Puts Digital + Advice at the Center of Small Business Strategy

TD Bank doubles down on the small business banking market with a mix of digital tools, local relationship managers and business

Why CX Now Makes or Breaks Banking Brands

Earning trust in banking hinges on a combination of customer experience, product quality, and data privacy. But CX is most

5 Ways Banks Can Help Consumers Cope With Inflation

Banks have a unique opportunity to build loyalty by helping consumers as they wrestle with the effects of inflation.

How Banks Can Turn Fraud Worries Into a CX Opportunity

Soaring fraud and identity theft are a chance to improve customer experience, as long as the remedies don't hinder digital banking

YouTube: Best Practices for the Most Ignored Social Channel in Banking

Many banks and credit unions forfeit big marketing and customer experience opportunities by avoiding the popular video social

Customer Data Platforms Have Become an Essential Bank Marketing Tool

A CDP helps bridge data gaps and enhances personalization. Some in banking still wonder if it's a bridge too far, but opinions are

Retail Branch Strategy: High Tech, High Touch & Highly Trained Staff

To maximize the value of their branches, banks and credit unions are adopting tellerless designs emphasizing technology and

5 Myths About Customer Centricity in Banking

Without the right data and analytics tools — and a strategy for using them — 'customer-centric' will only be

Bank Marketing Trendwatch: Precision-Targeting Ads with Connected TV

Connected TV gives bank marketers a unique opportunity to customize video ads for multiple markets, giving them a great way to reach Gen Z.

Bank Branch Closures Forecast to Surge Again (Here’s Why)

Even after 2021's record number of bank branch closures, more are expected as digital sales grow and earnings pressure

Banks Boost Innovation Budgets and Shift Focus From CX to Operations

Easing of pandemic pressures hasn't diminished innovation spending — three quarters of banks have increased it. But their goals have

Four Ways Banks Can Improve Cross-Selling in the Digital Age

To grow revenues, banks' most efficient strategy is to focus on selling to existing customers. Effective use of data is essential to

How Banks Can Improve Digital Marketing by Using Their Own Data

Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on 'first-party'