How Specialized Data Improves Customer Targeting for Banks
New third-party data options can help bank marketers create a more precise picture of the most valuable customers and prospects.
New third-party data options can help bank marketers create a more precise picture of the most valuable customers and prospects.
Successful bank marketing requires a holistic view of the customer, driven by effective use of data. Three competencies bring this about.
Open banking enables a more complete view into consumers' finances to drive innovation and improve customer experiences.
With nonsufficient funds fees under pressure, what strategies are helping community banks grow fee income in consumer-friendly ways?
A community bank — recapitalized by fintech investors — has developed a playbook other banks can use to embrace digital technology.
To drive brand and business growth, financial marketers must master SEO, paid search, web UX and three other marketing essentials.
Higher rates are changing consumer behavior and squeezing IT budgets, but focused CX investments can help banks through the challenge.
Financial institutions are upgrading their customer experience in big ways. Their focus: conversational AI, analytics and integrated video.
To build stronger customer relationships in uncertain times, banks must recognize the need for a holistic customer engagement strategy.
Onboarding new banking customers isn't a one-and-done. It takes dedication and personalized follow-up and must be a frictionless experience.
Relying too much on chatbots for online conversations frustrates customers. A hybrid approach integrates AI technology with human input.
Before migrating their core platform to the cloud, banks must modernize the parts of their technology that interact with customers.
Learn how to spot a liquidity crunch and the top pain points digital lenders should have an action plan to address.
Read More about Digital Lenders Should Always Be Prepared for a Liquidity Crunch
Adding a modern loan system is vital for credit unions and banks to meet consumer expectations, but it's hard to do. Here's how to proceed.
A mix of payment types is now the norm. Community banks must be able to handle the latest digital options as well as offline payments.
Why would a consumer choose a traditional banking provider over a fintech? Becoming the person's financial guide could be the differentiator.
Three major factors are driving down noninterest income for banks and credit unions. Understanding them is key to managing their impact.
Legacy technology inevitably hinders innovation for most banks and credit unions. The old playbook does not work.
The small and mid-size business market is underserved. Much like consumers, business customers expect personalized banking experiences.
Banks want to please Gen Z — for good reason. But each generation has its own digital banking expectations, which must be understood.
Chatbots can reduce bank call center workloads, but wrong ideas about the typical makeup of call and chat traffic leads to poor results.
Cardholders want timely insights into their spending habits. Unclear and misleading data gets in the way. Here's how to overcome that.
Banks that combine online and social ad presence with a distinctive brand become top of mind. Here's how to do it without a huge budget.
Arriba Advisors can help you evaluate a new core platform that aligns with your goals, optimizes operations and boosts your bottom line.