Articles by Amber Sullivan- The Financial Brand

Customer centricity, CX and digital transformation are among the dominant themes that preoccupy the most effective CMOs in the world today.

2018 promises to be when banking sees the culmination of some key technologies from blockchain and AI to the Cloud.

While people are including digital options to their preferred payment methods, cash isn’t going down without a fight.

Community banks and credit unions need to step up and help Millennials overwhelmed by their current financial situation.

Customers expect to have their issues resolved when and where they choose to do business, whether that’s online, in a branch or on a device.

Consumers say basic customer service issues and security concerns are the two most important factors influencing where they bank.

Read these 5 strategies from industry leaders on how the financial industry can shift from late adopter to digital pacesetter.

Millennials believe artificial intelligence will make banking easier, automate routine transactions and help them simplify their financial lives.

Santander Bank’s microsite connects with Millennials who need access to financial resources during life's financial 'micro-moments.'

Digital payment platforms are quickly growing in popularity across the globe. But does this ultimately mean cash is dead?

What happens when social media conversations turn sour? Here is a list of dos and don’ts to help you navigate through the negativity.