Why Marketing Has a Critical Stake in ‘Data Migration’ from Legacy Systems
Mergers and moving to the cloud help drive new thinking about data. Marketing must be in the room as decisions are made.
Settlement of a lawsuit that began in 2005 will shift the balance of power in how consumers pay merchants.
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Mergers and moving to the cloud help drive new thinking about data. Marketing must be in the room as decisions are made.
Millennial and Gen Z women are set to receive $80 trillion in wealth transfer and banks need to improve their marketing strategies if they want them as customers.
Compliance officers who can think out of the box can be the boost that takes a banking product from commodity to innovation.
Consumers and businesses have hired the marketing team at your institution for a new role: The organization's best new sales team. And it should give marketing higher priority in banking's budget this year.
What are the challenges community banks face and how do these organizations achieve sustainable deposit growth while mitigating costs?
GenAI is growing rapidly in adoption among banks. Laggards and holdouts can still catch up.
Banks are over-reliant on new account metrics that don't correlate to profitability. Worse, nearly 70% of new accounts remain inactive after 90 days.
Benchmark measures of economic insecurity are up 50% since 2021. Some lenders should stage interventions.
Here's how seven community banks and credit unions are modernizing their branch networks with crucial — and sexy — technology.
Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.
When it comes to serving local communities, is mobile banking the new king or does web-based banking still hold the crown?
As they face growing headwinds in 2024, banks and credit unions must double down on optimization and efficiency.
Services that scale with you.
This webinar will offer a comprehensive roadmap for digital marketing success, from building foundational capabilities and structures and forging strategic partnerships, to assembling the right team.
Read More about Unlocking Digital Acquisition: A Bank’s Journey to Become Digital-First
As banks charge ahead with GenAI, regulatory risk looms, thanks to slow agency rulemaking.
Bank marketing teams will likely need to think outside the box to incorporate the necessary skills to succeed — and innovate — in this brave new world.
Here's how banks and credit unions can both capitalize on the popular savings vehicle and educate customers on HSAs.
Innovation isn't everything as the growing ranks of buy now, pay later users favor factors that play to older firms' strengths.
Panacea Financial is investing heavily in tech to achieve its goal of being the bank of choice for doctors nationwide.
Q&A: Kasasa's Ryan Walker on using rewards checking to attract low-cost core deposits and boost engagement without relying on rate shoppers.
Banks are among the leading adopters of generative AI. But the technology is evolving faster than the guardrails needed to make it efficacious and trustworthy.
Younger consumers are ready to become credit union customers, if the industry leans into its strengths, powered by digital technology.
Biden lauds CFPB's card late fee final rule as the banking industry heads to court to kill it.
TD joins early adopters like J.P. Morgan Payments, Square and Stripe in empowering merchants to use iPhones as payment terminals.
83% of FI leaders agree investing in AI is essential for 2024 but how you leverage AI is instrumental in success and meeting customer expectations.
Read More about Navigating the Role of AI in Financial Institutions
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