Naming Strategies

Indiana CU shortens its name to ‘Pro Fed’

Subscribe to The Financial Brand via email for FREE!Indiana state law requires members approve credit union name changes by a 75 percent margin, but a vote was probably not required when Professional Federal Credit Union shortened its name to ‘Pro. Read More

Minnesota bank becomes ‘Prosperan’

Subscribe to The Financial Brand via email for FREE!From the bank’s website: “Prosperan is a form of the word ‘prosper.’ It means to be successful or fortunate, especially in financial respects, to thrive and flourish. In Spanish it means, ‘all of us prosper.’ It communicates prosperity, growth and security and has an open meaning that. Read More

Two banks merge, change names to ‘Avidia’

Subscribe to The Financial Brand via email for FREE!Two New Jersey banks merge assets over $1 billion and become ‘Avidia.’ The bank says the name is a combination of the words “avid” and “idea.” It may not look like it means anything, but at least it doesn’t look like it will get them in trademark. Read More

Canadian Credit Union Will Be ‘First’

Subscribe to The Financial Brand via email for FREE!Powell River Credit Union in Canada announces it is becoming First Credit Union in this press release. The release says that a new name was needed to overcome consumer confusion. Dave Craigen, CEO of the newly minted First Credit Union, says: “The name ‘First Credit Union’ was. Read More

Brunswick Employees to become ‘Port City Credit Union’

Subscribe to The Financial Brand via email for FREE!Brunswick Employees Federal Credit Union says it will become Port City Federal Credit Union in its monthly newsletter. The name ‘Port City’ is a common reference to the city of Muskegon on the eastern banks of Lake Michigan where the credit union is based. The $20 million. Read More

Canadian CU pays $1.62 million to name arena

Subscribe to The Financial Brand via email for FREE!Windsor Family Credit Union will be paying $1.62 million over 10 years to name a new arena in its hometown as ‘WFCU Centre.’ (The good news: That’s only $1.45 million or so in U.S. dollars.) It’s unclear if the deal will be evenly divided into 10 annual. Read More

Canora CU members help change names to ‘Crossroads’

Subscribe to The Financial Brand via email for FREE!After inviting members to submit names, Canora Credit Union in Canada will become ‘Crossroads.’ According to an announcement from the credit union: “‘Crossroads’ has a meaning that is both physical and philosophical. It represents those moments when one comes to a point where a path must be. Read More

Georgia Pacific Toledo Employees FCU shortens name to ‘Pacific Spruce’

Subscribe to The Financial Brand via email for FREE!Here’s the credit union’s story behind the name: “The ‘Pacific Spruce’ name was chosen as part of the history of Toledo, which was one of the largest spruce producers in the world. The U.S. Army’s spruce production division built the Toledo mill and the railroad.” Reasons for. Read More

Bayer FCU becomes ‘INOVA’

Subscribe to The Financial Brand via email for FREE!Dallas W. Bergl, President and CEO of the credit union, said, “We feel our name needs to reflect the future of this credit union at a time when we are seeing significant changes to our core sponsor group. As Bayer Corporation continues to make changes to their. Read More

‘1st Trust Bank for Savings’ changing name to ‘Magna Bank’

Subscribe to The Financial Brand via email for FREE!1st Trust is spending more than $1 million on all aspects of the name change, including creative and legal costs as well as new signage, stationery and marketing to introduce the name to the public. This announcement comes almost a month in advance of a vote by. Read More