Articles About Naming Strategies

Nimble Rebranding

Cash Doctors knew their name was dated and it was time to find a new one. Read about their rebranding process and how they evolved into ‘Nimble’ in this Q&A. Read More

One Bank’s $1 Million Naming Mistake

Subscribe to The Financial Brand via email for FREE!Alliance Bank has prevailed in a trademark lawsuit against Customers 1st Bank who must now destroy all materials containing the Customer 1st name and find a replacement. Immediately. Only a few months ago, Customers 1st was known as New Century Bank. Discussions about changing the New Century. Read More