Article Archive: Mobile Channel
Social Media Check-In Promos Reward Frequent Branch Visits
Check out how one bank and one credit union are using GPS-based social media "check-in" contests. Both reward people for making frequent branch visits, but is this a smart. Read More
As Smart Phone Growth Explodes, Consumers Demand Instant Account Alerts
Increasingly wired and impatient consumers want account alerts faster than banks are actually sending. Read More
FirstBank uses QR codes in a ‘novel’ giveaway
FirstBank uses a new mobile marketing tactic to give away free books, crosswords and Sudoku. Read More
Cool App: ATM Finder with Augmented Reality
If there are more than 300,000 ATMs in the U.S., why is it that you can never seem to find one when you need it? Addison Avenue FCU thinks it has the answer with its free iPhone ATM locator. Using augmented reality technology, the credit union’s application lets iPhone users can their phones in any. Read More
Banc Sabadell: First in Europe with iPad app
Subscribe to The Financial Brand via email for FREE! The iPad hasn’t yet launched in Spain, but that hasn’t stopped Banc Sabadell from getting an early jump on launching its own iPad app. The bank says it will be the first financial institution in Europe and among the first worldwide to offer an iPad-specific banking. Read More
TD Releases Free App for iPhone, iPod Touch
Subscribe to The Financial Brand via email for FREE!TD’s free mobile application allows personal and small business customers to bank from iPhones and iPod touches, Apple’s two most popular mobile devices. Insurance and wealth management clients can also use the app to connect with TD to perform a variety of inquiries. Update: As of June. Read More
More Credit Unions Move on Mobile Banking
Subscribe to The Financial Brand via email for FREE!“Banks have no choice but to roll out this platform.” – Steve Bacastow, Dove Consulting Research firm Gartner predicts U.S. banks will start shutting down full-service mobile-banking in the next two years. Few readers of American Banker agree with Gartner, saying, “Gartner missed the boat on this. Read More