*Millennial Banking

Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.

DBS Bank to Crowdsource Millennial Branch Concepts

Subscribe to The Financial Brand via email for FREE!DBS Bank in Singapore is crowdsourcing concepts for a “youth branch” concept with its “I-Designed-A-Bank” contest. The contest seeks Gen-Y’s help designing branches that will appeal to young people and their lifestyle. DBS not only claims its contest is one-of-a-kind, its future “youth branch” will be the

Grow4Students Lifestage Microsite for Millennials

Subscribe to The Financial Brand via email for FREE! Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their primary website and reskinned it with a lifestyle veneer. The Grow4Students subsite focuses only on the products relevant to a college-age

Visions FCU Rocks Millennial Banking Project

Subscribe to The Financial Brand via email for FREE!“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000 students, Visions Federal Credit Union struggled attracting young adults. Over the past few months, the credit union has tried to fix that