Community Banks and Credit Unions Face Generational Obsolescence
Will the banking industry's biggest players win the demographic battle, as smaller institutions die right alongside an aging customer
*Millennial Banking
Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
Banks and Credit Unions Must Think Beyond Millennials
The Baby Boomer segment has been ignored by many banks and fintech startups despite their revenue
Reality Check: Why Your ‘Millennial Strategy’ Might Be Completely Irrelevant
Considering how long it's taken financial marketers to figure out Millennials, banks and credit unions should start thinking about Gen Z
Making the Millennial Connection Starts By Listening
Millennials make up half of Mountain America Credit Union’s net new member growth and 70% of its workforce. Here’s how they did
Banking Fails to Meet Needs of Most Valuable Consumer Segment
Meeting the financial needs of the 50+ consumer increases revenues today, while potentially gaining loyalty from Millennial family
Millennials: The ‘Debt Averse’ Generation
Millennials don't want any more debt and are teaching their kids to shun borrowing. How will traditional lenders survive if two consecutive generations spurn
Millennials Are Leading the Digital Banking Revolution
With Millennials leading the way, consumers of all ages are looking for new tools that help them take control of their finances and make banking
What Motivates Millennials to Switch Banks?
Millennials are open to switching financial institutions if they are given rewards, access to branches and well-designed digital
5 Major Emerging Trends in Retail Banking
Consumer behaviors and expectations are shifting in ways that challenge retail banking providers to rethink their strategy and transform the customer
Are You Ready For The Millennial Mortgage Boom?
17 million first-time homebuyers are entering the housing market in the next five years, and most of them will be Millennials. Are you
Make Way for the Millennial Borrower
There is a large Millennial mortgage lending opportunity for financial institutions that can convert from paper to digital
Millennials Won’t Wait for Banks and Credit Unions to Understand Them
Despite the size and importance of the Millennial segment, traditional banking organizations still aren't providing the experience
Why Don’t Millennials Love Digital Payments?
Mobile payments by Millennials fall short of potential due to security concerns and a tendency to favor traditional payment
Millennials Blow One-Fifth of Their Income on Student Loan Payments
How can Millennials ever think about getting a home loan when they are already drowning in debt from their student
Battle for the Ages in Financial Services
Banks and credit unions must understand the unique financial needs and service expectations of the Baby Boomer and Millennial
Millennials Go Bananas For Super Cool, Very Pricey Metal Credit Card
By all accounts, everyone knew that the Chase Sapphire Reserve was going to be a big deal. Everyone except Chase, that is.
Marketing Banking Services to Millennials is Like Musical Chairs
Millennials switch banking providers more than any other segment, but who will they ultimately stay with when the music finally
Millennials Loving Credit Unions’ New Fast-Track Facebook Loans
An innovative loan product targeting younger borrowers on Facebook has proven popular in a pilot with 16 credit
Credit Unions Lose ‘Primary’ Status with Half of Millennials as They Age
20% of 18-24 year-old Millennials say they use a credit union as their primary financial institution, but that number is cut in half for Millennials ages
The Millennial Lending Crisis
How can financial institutions grow their retail loan portfolios when Millennials are strapped with massive student loans quashing their ability to borrow?
Six Insights for Marketing Digital Banking Solutions to Millennials
With more Millennials going cashless, paperless and branchless, financial institutions must master marketing fintech tools to
Preparing for Gen Z: Three Lessons Learned from Overlooking Millennials
As financial marketers continue to struggle with Millennials, a new generation is about to hit the banking industry: Generation