Article Archive: Marketing Strategy

Your Deposits Are Up… So What?

Subscribe to The Financial Brand via email for FREE!“Deposits are the lifeblood of banks.” — Bob Chapman, President Bank of the James These days, you hear about a lot of financial institutions seeing huge increases in their deposits. Some financial institutions are seeing their deposits double over last year. Even JPMorgan Chase, an international megabank,. Read More about Your Deposits Are Up… So What?

BNZ’s “Out of the Box” Brand

Subscribe to The Financial Brand via email for FREE!The Bank of New Zealand, now known simply as BNZ, has been doing some interesting things with their brand lately. They’re retailing off-the-shelf financial products – literally, in boxes. They’ve got an intensive mass-media campaign starring a herd of animated piggybanks. And to cap it all off,. Read More about BNZ’s “Out of the Box” Brand

10 Things Your Bank Won’t Tell You

Subscribe to The Financial Brand via email for FREE!Check out this interesting article that came out yesterday, 10 Things Your Bank Won’t Tell You. It’s a candidly cynical perspective on financial marketing, and attacks many of the common messages financial institutions use in their advertising. Here’s the list: 1.) “Our branches are there to sell. Read More about 10 Things Your Bank Won’t Tell You

Consumer Marketing Psychology: The Good Reason vs. The Real Reason

Subscribe to The Financial Brand via email for FREE!Human beings, as intelligent and sophisticated as we like to think we are, are actually highly emotional creatures. Every decision we make is made for emotional reasons. Those are the real reasons. We then back-up those decisions with logical justifications — the “good reasons.” If you think. Read More about Consumer Marketing Psychology: The Good Reason vs. The Real Reason

NASCAR Banking

Subscribe to The Financial Brand via email for FREE!Bank of America recently announced that it was introducing its first ever NASCAR-themed ad. The 30 second spot titled “Who’s Your Driver?” features footage of a number of top NASCAR Sprint Cup Series drivers whose likenesses are available on NASCAR Banking check cards and credit cards. Dale. Read More about NASCAR Banking

Why No One Cares About Gen X

Subscribe to The Financial Brand via email for FREE!Financial institutions are falling all over each other trying to attract Gen-Y consumers. But what about Gen X? It doesn’t seem like financial institutions care all that much about Gen X. Why is that? Here’s the explanation. Gen Y represents the future — the highly-coveted credit-driven market.. Read More about Why No One Cares About Gen X

Interactive financial ads you’ll get a kick out of (literally)

Subscribe to The Financial Brand via email for FREE!North Island Credit Union in San Diego has taken interactive advertising a step further. Two steps, actually. With your feet. This isn’t your typical “interactive advertising” (as in the “online” kind). The credit union has teamed up with Reactrix, a company specializing in interactive video floor displays.. Read More about Interactive financial ads you’ll get a kick out of (literally)