Marketing Smarter on a Community Bank Budget
When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply. Read More about Marketing Smarter on a Community Bank Budget
Article Archive: Marketing Strategy
Banking Share of Wallet Threatened By Hidden Attrition
Neobanks and big tech firms are increasingly impacting retention of accounts and lifetime value of long-standing. Read More about Banking Share of Wallet Threatened By Hidden Attrition
Banking Needs To Prepare For Marketing’s Data Arms Race
In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer. Read More about Banking Needs To Prepare For Marketing’s Data Arms Race
6 Global Megatrends Impacting the Future of Banking
The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other. Read More about 6 Global Megatrends Impacting the Future of Banking
Here’s Why Chase Bank Poached Citi’s CMO
Former consumer products marketer Carla Zakhem-Hassan's unconventional approach at Citi prompted top executives at the #1 bank to steal. Read More about Here’s Why Chase Bank Poached Citi’s CMO
The Future of Loyalty in Banking is at Risk
Consumers are fracturing their financial relationships. Legacy institutions need to react quickly to stem this alarming defection. Read More about The Future of Loyalty in Banking is at Risk
2021 Marketing Budgets Clobbered, But Banking Gets Hammered Less
Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for. Read More about 2021 Marketing Budgets Clobbered, But Banking Gets Hammered Less
Increased Digital Banking Interactions Require Greater Personalization
With digital banking transactions increasing, the need for personalized and contextual experiences becomes. Read More about Increased Digital Banking Interactions Require Greater Personalization
Google Leaves Cookies on the Table: What Financial Marketers Must Know
Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get. Read More about Google Leaves Cookies on the Table: What Financial Marketers Must Know
5 New Insights About How Consumers Make Banking Decisions
Economic disruptions can create or reinforce 'cognitive biases' that deeply influence banking behaviors. Here's how to address these. Read More about 5 New Insights About How Consumers Make Banking Decisions
Why (and How) the Bilt Mastercard Is Revolutionizing Paying Rent
Paying landlords checks is a thing of the past. Consumers will soon be paying for their apartments with a credit card — and getting. Read More about Why (and How) the Bilt Mastercard Is Revolutionizing Paying Rent
3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks
You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be. Read More about 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks
Top 5 Mistakes Financial Marketers Make With Advertising Agencies
From underbudgeting to having fuzzy goals, banks and credit unions waste time and money with outside experts. But the marriage can be saved.. Read More about Top 5 Mistakes Financial Marketers Make With Advertising Agencies
Legacy Financial Institutions Losing The Battle For Consumer Trust
Financial institutions must rebuild organizational structures and internal processes to enhance the customer. Read More about Legacy Financial Institutions Losing The Battle For Consumer Trust
Targeting Strategic Segments to Acquire Account Holders & Grow Revenue
Effective marketing should be powered by data and insights. But without a useful insights program, where do financial institutions. Read More about Targeting Strategic Segments to Acquire Account Holders & Grow Revenue
Financial Marketers Must Rethink Consumer Banking Campaigns
The pandemic affected how consumers see multiple financial needs. Tools and techniques for promoting services will have to. Read More about Financial Marketers Must Rethink Consumer Banking Campaigns
How Financial Marketers Can Work With Motley Fool’s Comparison Tool
Google ranks third-party review sites ahead of individual banking sites. Knowing how to work with these sites is a digital marketing. Read More about How Financial Marketers Can Work With Motley Fool’s Comparison Tool
Banking Must Use Real-Time Insight to Improve Customer Experiences
Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing. Read More about Banking Must Use Real-Time Insight to Improve Customer Experiences
9 Ways to Maximize Checking Account Activation Rates
It costs a mind-boggling $350 to win a new checking account. Here's how banks and credit unions can craft winning, efficient. Read More about 9 Ways to Maximize Checking Account Activation Rates
How Financial Institutions Can Fire Up Their Lending Engine in 2021
By adopting current marketing methods, forming partnerships and offering credit that consumers want most, lenders can grow their. Read More about How Financial Institutions Can Fire Up Their Lending Engine in 2021
How Gen Z and Millennials Differ Financially
The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are. Read More about How Gen Z and Millennials Differ Financially
4 Segmentation Strategies to Improve People’s Financial Health
Understanding someone's financial mindset means more than typing them by generation or sorting them by. Read More about 4 Segmentation Strategies to Improve People’s Financial Health