Financial Marketers Must Toss Meaningless Vanity Metrics That Don’t Sell
Touchy feely messages sent by banks and credit unions early in the pandemic didn't produce solid results. Here's what might have. Read More
Article Archive: Marketing Strategy
How Financial Marketers Can Overcome Onboarding ‘Ghosts’
Inactive sign-ups vex many financial institutions. Experts weigh in with specific suggestions for turning no-shows into loyal. Read More
Serving the Unbanked and Underbanked Can Build Your Consumer Base
Financial marketers may have a ready source of fresh business right where they are if they can design to this segment's. Read More
Why Financial Institutions Need to Take LinkedIn Seriously in 2021
Banks and credit unions must stop playing around with this 'serious' social media option and adopt a systematic approach. Read More
How Smaller Institutions Can Grab Credit Card Business Back from Megabanks
Don't stand in the shadows of major card issuers' highly promoted programs. The COVID-19 recession has upped receptivity to fresh. Read More
Financial Marketers Can’t ‘Personalize’ Anything with Junky Data
At many banks and credit unions, creativity gets priority over data management. Here's how to make your customer information more useful.. Read More
Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics
Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted.. Read More
Digital Banking Transformation Begins With Quality Data
Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time.. Read More
How Financial Marketers Can Punch Back at ‘Consumer-Friendly’ Neobanks
Enticing 'free banking' offers can't be maintained forever because eventually challenger banks must face market realities. Build your offense. Read More
Truist’s New CMO Has Strong Views on Fintechs and Personalization
Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise.. Read More
Why CMOs in Banking Must Ditch Their Digital Laundry Lists Right Now
Marketers' responsibilities have drastically changed, but their planning hasn't. Adopting a simple matrix and an agile mindset is the. Read More
Successful Banking M&A Demands Creative Communication in 5 Key Areas
There’s no such thing as too much communication when executing mergers or acquisitions. That may actually be the key to your. Read More
Google Throws Digital Advertising Curveball at Financial Marketers
New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives.. Read More
The Three Biggest Digital Marketing Mistakes of 2020
While it can deliver a powerhouse punch to your bottom line, actual results from digital marketing hinge on how well you use. Read More
How Data Will Help You Retain Deposits in the Post-COVID World
As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already. Read More
How COVID-19 is Remolding Credit Card Marketing
New partnerships, fintech plays, incentives, and an astounding return to direct mail all mark the turmoil in the credit card business.. Read More
‘Trigger Marketing’ Hits Banking Prospects at Life’s Crossroads
It’s not just who your financial institution knows, but what you know and when you act that sells the right product when people need. Read More
Stepping in as TD Bank’s CMO in the Middle of the COVID Recession
Veteran brings pandemic-oriented experience to the job as the coronavirus continues to shape the banking industry's. Read More
COVID Forcing Major Changes to Bank Marketing in 2021 (and Beyond)
Lagging in AI, martech and personalization is a luxury banks and credit unions can no longer afford. Here's a plan of action for. Read More
How Financial Marketers Can Prepare for the Next Switching Surge
Banks and credit unions must promote value, not rates, and beef up digital offerings that increasingly should look like Qapital and. Read More
Are Financial Institutions Wasting Their Time Chasing a Digital Dream?
Customer experience is more than a great mobile app. Your digital banking must be very good, but great relationships are what you. Read More
Consumer Angst Over Banking Fees Is More About Service and Rates
People pay to shop Amazon Prime and Costco. Maybe bank service charges wouldn't irk them so much if they clearly felt they were being. Read More