Are the 4 Ps of Marketing Dead?
Do the 4 Ps of Marketing ask the right Qs? Here's why it may be time for financial marketers toss this model aside as. Read More
Article Archive: Marketing Strategy
Financial Institutions Use Real-Time Marketing To Drive Sales
Financial institutions are positioned to leverage big data for real-time digital marketing solutions that can drive sales and. Read More
National Banks Vulnerable to ‘Jaws’ Attack
Lurking beneath the placid surface of retail banking is a deadly threat to the long-term prospects of national. Read More
4 Big Direct Marketing Trends in Banking
Look at the data and what the big banks are up to. You'll see direct mail is alive and well in the financial industry (and other. Read More
Next Generation Onboarding and Revenue Strategy for Financial Marketers
Tired of using the "spray and pray" shotgun approach to getting your marketing messages out there? Here's how to sharpen your marketing. Read More
10 Things Financial Marketers Should Stop Doing Now
Ten thought leaders in the financial marketing industry share some of the things you may be doing today that should. Read More
The Importance of Multichannel Customer Communications in a Digital World
As businesses wake up to the value of corporate reputation, customer communications management will become increasingly. Read More
Behavioral Pricing – Watch Your Competitors, But Price for Consumers
Banks and credit unions pricing decisions should be based on competition as well as the principals of behavioral. Read More
Going Local With Branch Marketing… Without Busting The Budget
Here's how financial institutions can translate sophisticated branch data into hyper-local programming through digital. Read More
Sales & Marketing Lessons for Financial Institutions From the Retail Sector
Door-busters, sidewalk sales and clearance events. Do campaigns like these work in the financial industry? Yes, if you think like a. Read More
Transform the Branch Through Data-Targeted Marketing Messages
Here's how to make use of sophisticated branch data analysis in the creation of targeted marketing. Read More
Banking on Marijuana
Some U.S. financial institutions are looking at the lucrative pot market thinking it might be time to dive. Read More
20-Point Branding & Strategic Marketing Self-Assessment
Ever wonder how brand savvy your organization is? Whether your marketing was as strong as it should be? Here's your chance to find. Read More
2014 State of Bank & Credit Union Marketing
This annual comprehensive scan of banks and credit unions reveals financial marketers’ strategies, priorities and challenges in. Read More
Bank Marketing Budgets: How Much is Enough?
The Financial Brand pulled marketing budgets from FDIC call reports for 256 banks in multiple asset categories. Here's what we. Read More
5 Tips for Smarter Retargeting Campaigns
Retargeting is a powerful acquisition tool for banks and credit unions. Here are 5 tips to manage retargeting campaigns for maximum. Read More
Target Data Breach Can Be Opportunity for Banks
Banks and credit unions can turn a data breach into a communications opportunity to build trust and. Read More
Notably Quotable: 14 Financial Marketers on Finding Success in 2014
What must financial marketers do in 2014 to be successful? 14 experts from around the banking industry weigh. Read More
Top 10 Financial Marketing Stories of 2013
Here are the top 10 most popular articles published by The Financial Brand in 2013, ranked by number of page. Read More
5 Keys to Crafting Strategic Bank Marketing Plans
In banking, the best marketing plans leverage opportunities, unify focus and optimize. Read More
Consumer Loyalty in Banking Pays Big Dividends on Sales Growth
The difference in uptake of banking products between loyal customers and everyone else is a whopping 14 percentage. Read More
101 Fun Marketing Ideas for Banks & Credit Unions
Make banking more enjoyable for consumers while making your job more fun for yourself. This is the biggest list of marketing ideas you'll ever. Read More