Marketing Strategy

The Harsh Truth About Word-of-Mouth Referrals

Subscribe to The Financial Brand via email for FREE!Three business professors did a formal experiment after reading an article about Net Promoter Scores (NPS). They did two separate studies: one involving 9,900 customers of a telecom company, and another involving 6,700 customers of a financial institution. Their conclusions were published in the Harvard Business Review. Read More

Canadian CU pays $1.62 million to name arena

Subscribe to The Financial Brand via email for FREE!Windsor Family Credit Union will be paying $1.62 million over 10 years to name a new arena in its hometown as ‘WFCU Centre.’ (The good news: That’s only $1.45 million or so in U.S. dollars.) It’s unclear if the deal will be evenly divided into 10 annual. Read More

New media lessons from old school brands

Subscribe to The Financial Brand via email for FREE!You probably haven’t picked up an issue of Adweek in quite a while, because what’s happening on Madison Avenue with the Budweiser account doesn’t really affect the financial industry. But a recent issue showed how much Adweek has changed. Adweek used to be all about global agencies. Read More