Article Archive: Innovation Strategies

Automatic savings plan tied to auto loans

A coalition of Indiana CUs have developed an automatic savings product tied to auto loans called DriveUp Savings. With the account, you can contribute up to 10% of the amount of your loan payment to a savings account every time you pay your loan. (The amount you contribute is in addition to your loan payment,. Read More

Notably Quotable – Innovation vs. Imitation

Subscribe to The Financial Brand via email for FREE!“Zig when others zag. Following the herd means you are destined to forever be a part of the herd. The alternatives are twofold: Lead the herd or leave the herd.” – Andrew Szabo, CMO/Resource 1 Credit Union “If you ever have the good fortune to create a. Read More

Wachovia Ties New Automatic Savings Product to Debits

Subscribe to The Financial Brand via email for FREE! Wachovia is making it easier to save money with an automatic savings system similar to Bank of America’s “Keep the Change” program. Way2Save transfers $1 from a customer’s Wachovia checking account into a new, special Way2Save savings account each time he/she makes a purchase with his/her. Read More

Interactive financial ads you’ll get a kick out of (literally)

Subscribe to The Financial Brand via email for FREE!North Island Credit Union in San Diego has taken interactive advertising a step further. Two steps, actually. With your feet. This isn’t your typical “interactive advertising” (as in the “online” kind). The credit union has teamed up with Reactrix, a company specializing in interactive video floor displays.. Read More