Article Archive: Innovation Strategies

RBC Launches ‘myFinance Tracker’ PFM Platform

Subscribe to The Financial Brand via email for FREE!The number of banks and credit unions integrating branded personal financial management (PFM) platforms from providers like Mint and Jwaala have helped these startups become internet sensations almost overnight. Now RBC is offering a white label solution from Yodlee, which the bank has dubbed myFinance Tracker. “myFinanceTracker. Read More

Santander’s HQ: High-Tech Wonderland with Robotic Butlers

Subscribe to The Financial Brand via email for FREE! It’s called Santander City. This sprawling corporate HQ for one of Europe’s biggest banks is a visually stunning concept integrating advanced robotics, interactive design and LED-based art murals. Santander City’s “El Faro” Visitors Center, is the gateway to Santander Group’s financial complex. The center is a. Read More

Vantage CU’s Twitter 2.0 Banking Breakthrough

Subscribe to The Financial Brand via email for FREE!Every time you start to think the financial industry’s fixation with Twitter may be easing, something completely new comes along and shakes things up. Like this stunner: TweetMyMoney, a new fully-proprietary innovation from Vantage Credit Union that allows people to access account information and make transfers via. Read More

5 Ideas to Fix the Ugly in Overdraft Fees

Subscribe to The Financial Brand via email for FREE!Overdraft fees are a prickly subject. Consumers complain about them constantly, and now more than ever, it seems they’re doing so with unregulated vehemence. On the other hand, financial institutions rely on fee income — it’s how they make money on deposits — now more than ever.. Read More

Kasasa: A Third-Party National Checking Brand

Subscribe to The Financial Brand via email for FREE!“Kasasa?” What is it? If Bancvue is right, it’s the weapon smaller financial institutions need to successfully compete with big banks for demand-deposit accounts (DDAs) like checking and savings products. The firm has recently announced a combination of accounts specifically for community banks and credit unions, all. Read More

Time Capsule: ‘Bank of the Future’ From 1973

Subscribe to The Financial Brand via email for FREE! For as modern and progressive as the vision for this project was, it’s interesting that they didn’t foresee the advent of TV merchandising. These days, that text-cluttered sign would be on a gorgeous, vertically-mounted plasma screen. Check out the silver, spacey boots and matching uniform on. Read More

It’s 1905 and Banks Are Afraid of Advertising

Subscribe to The Financial Brand via email for FREE!“A bank running advertising? That’s absurd!” As ridiculous as it may sound, there was indeed a time when banks were afraid of advertising. This article from 1905 suggests banks were actually prohibited from advertising. It was against their “code of ethics,” or something like that. It seems. Read More

Robotic Safety Deposit Boxes

Has anyone actually seen this in action? It seems pretty cool. You access a secluded security room using an access card, PIN code or biometrics. Then once inside, you use your card or personal key to have your safety deposit box retrieved robotically. Gunnebo, one of the companies manufacturing robotic safety deposit boxes, suggests you. Read More

Automatic savings plan tied to auto loans

A coalition of Indiana CUs have developed an automatic savings product tied to auto loans called DriveUp Savings. With the account, you can contribute up to 10% of the amount of your loan payment to a savings account every time you pay your loan. (The amount you contribute is in addition to your loan payment,. Read More

Wachovia Ties New Automatic Savings Product to Debits

Subscribe to The Financial Brand via email for FREE! Wachovia is making it easier to save money with an automatic savings system similar to Bank of America’s “Keep the Change” program. Way2Save transfers $1 from a customer’s Wachovia checking account into a new, special Way2Save savings account each time he/she makes a purchase with his/her. Read More

Interactive financial ads you’ll get a kick out of (literally)

Subscribe to The Financial Brand via email for FREE!North Island Credit Union in San Diego has taken interactive advertising a step further. Two steps, actually. With your feet. This isn’t your typical “interactive advertising” (as in the “online” kind). The credit union has teamed up with Reactrix, a company specializing in interactive video floor displays.. Read More