Guerilla & Non-Traditional

Money Grows on Trees in RaboDirect PR Guerilla Stunt

Subscribe to The Financial Brand via email for FREE!Fascinating range of behaviors exposed by socio-pyschological experiment You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to be the case. In May, RaboDirect conducted an unusual social experiment to see how Aussies would react when presented with a tree. Read More

TD Introduces Mascot, But What the Heck Is It?

Subscribe to The Financial Brand via email for FREE! A press conference staged for the introduction of “TD,” the bank’s new mascot. If there were indeed that many reporters at the event with their hands raised anxiously, the number one question was likely to be, “What the heck is it?” TD Bank wants you to. Read More

Guerilla Good Deeds Promote New Branch

Subscribe to The Financial Brand via email for FREE!In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to conduct random acts of kindness. The hitch? No one knew AltaOne was behind the good deeds. AltaOne waited to uncloak themselves until. Read More

Say Why You ‘Intentionally Left Bank,’ Get a T-Shirt

Subscribe to The Financial Brand via email for FREE! Seattle Metropolitan Credit Union’s “Intentionally Left Bank” campaign (see previous story by The Financial Brand here), is now moving into its second phase. The Washington-based financial institution is asking  consumers to share their stories about why they’ve chosen a credit union over a large corporate bank.. Read More

Buzz From Haircuts: ‘Hot Hair Challenge’

Subscribe to The Financial Brand via email for FREE!This summer, Northwest Resource Federal Credit Union launched a buzz campaign that gave hair stylists in downtown in Portland, Oregon the chance to win a gift card for their best hairstyles. To kick off its “Hot Hair Challenge,” the credit union distributed branded cameras to local hair. Read More

HSBC Takes Over a NYC Park With Its ‘Soapbox’

Subscribe to The Financial Brand via email for FREE! Last October, HSBC debuted its “Different Values” campaign in a bold series of print ads — 17 in total — in New York magazine. The launch was an unprecedented media deal for both the publisher and the bank. Now HSBC is moving into what it calls. Read More

Credit Union Gives Snarky ‘Greeting Card’ to Banks

Subscribe to The Financial Brand via email for FREE! Coast Capital Savings is collecting hundreds of signatures of Canadians in what the credit union is describing as “B.C.’s biggest greeting card.” The tongue-in-cheek card thanks big banks for charging Canadians $3 billion in fees annually. Big banks, big fees, one big ‘Thank You’ card Canadians. Read More

Canadian Credit Union Goes Fully Guerilla

Subscribe to The Financial Brand via email for FREE!FirstOntario Credit Union recently launched a classic guerilla marketing campaign to reinforce a message of safety and strength. FirstOntario placed everyday items — such as bikes, park benches, fire hydrants and bubble wrap — in unexpected ways around key communities to drive home the message that the. Read More

Merged Bank Uses Guerilla Tactics to Launch New Brand

“What we tried to do is replicate the surprise and delight tactics that happen within each TD Bank store.” — Greg Siano, EVP/Tierney Communications After a few naming hiccups earlier in the marriage, TD Banknorth and Commerce Bank have just christened their first major branding campaign under the name TD Bank. The campaign is built. Read More

Countybank Cooking Up Biscuits for Breakfast

Subscribe to The Financial Brand via email for FREE! It looks like a fresh-baked biscuit. But it’s really a direct mail piece (pictured above) sent out by Countybank down in South Carolina. (You can see the inside of the mailer below.) This clever campaign, targeting businesses in the bank’s area, offers new business customers a. Read More

Westpac Rolls Out Free Checking with “Truth Pod”

Subscribe to The Financial Brand via email for FREE!Westpac Bank in Australia took a plain-looking red booth, something it calls the Truth Pod, around to various locations across Sydney. People who ventured into the unbranded booth were asked what annoyed them about banks. Apparently, the answer was fees. Fees, fees, fees. Westpac filmed the whole. Read More

[This Post Is Encrypted for Your Protection]

Subscribe to The Financial Brand via email for FREE! A print ad obscures all the text with asterisks to highlight the banks’ encryption capabilities. “We found we didn’t have a brand. People were generally confused about what it is we offer.” — John Ikard, CEO/President 1st Bank in Denver is rolling out a new ad. Read More

Sydney Credit Union Generous with ‘Free Hugs’

Subscribe to The Financial Brand via email for FREE!Sydney Credit Union recently relaunched as SCU and rolled out a new brand theme, “More Generous Banking.” To celebrate the launch, SCU sent out street teams across Sydney conducting “Random Acts Of Generosity” including giving out free coffees, free massages and — no joke — free hugs.. Read More

Prospera’s Mailer Is Cool… Literally, It’s Icy

Subscribe to The Financial Brand via email for FREE!This creative idea comes to us from Prospera Credit Union in B.C., Canada. The credit union mailed out branded gel packs bearing the message, “Paying taxes is a big headache. That’s why we’re freezing them for 10 years. Introducing the Equity Share Offering from Prospera. Freeze and. Read More

The Amazing Money Maze

Subscribe to The Financial Brand via email for FREE!With economic upheaval on Wall Street, many Americans are looking for answers on a wide range of financial matters. O Bee Credit Union is telling people to “Get lost!” Literally. In a maze. O Bee Credit Union has partnered with a local newspaper and the Washington State. Read More

Tricked-Out Truck Features ‘Guitar Hero’ Duels

Subscribe to The Financial Brand via email for FREE! When Currency Marketing started planning the rollout of TDECU’s Young & Free Texas campaign, the agency’s media team was looking for non-traditional options to reach the 19 to 25 crowd. That’s when they found GoMobile Advertising based in Kent Washington. The two firms hatched the idea. Read More

Barf bags used in credit union promotion

Subscribe to The Financial Brand via email for FREE!Eastern Financial Florida Credit Union ran this promotion back in 2006. You can click on the image to enlarge. The copy reads: IS YOUR BANK MAKING YOU SICK? INTRODUCING BRIGHTER BANKING EASTERN FINANCIAL Florida Credit Union www.youcanjoin.com Bring UNUSED BAGS to one of our conveniently located branches. Read More