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Article Image: 13 Ways to Improve Your Acquisition Campaigns

13 Ways to Improve Your Acquisition Campaigns

How do you get consumers in today’s multi-device, multi-channel, information-soaked world to do what you want? In this revealing how-to session, you’ll learn the latest marketing techniques and discover the secrets of consumer psychology that trigger action and drive results. Nancy Harhut uncovers surprising new ways — fueled by the latest findings in brain science […]

Article Image: The Irresistible Power of Strategic Storytelling

The Irresistible Power of Strategic Storytelling

Kindra Hall understands the unique challenges financial brands face as they try to capture attention in a crowded marketplace. In her role as VP of Sales for a multi-million dollar enterprise, Kindra found one sales technique out-performed the rest: strategic storytelling. If you want your message to be remembered and inspire action, you need to […]

Article Image: Marketing to People Not Like You

Marketing to People Not Like You

The marketing environment has become more complex, consumers are more sophisticated, and diversity marketing is the new norm. And not just racial diversity either — gender, age, lifestage, language, sexuality, hobbies. When you tailor your products and marketing messages in ways that acknowledge these differences and reflect consumers’ uniqueness, you are validating their importance. Focusing […]

Article Image: Killer Content

Killer Content

Can we actually move marketing from the cost line of the financials to the revenue line?  Peter Drucker states that the purpose of marketing is to get and keep a customer.  That’s the why, and it hasn’t changed since…well…forever. But how do we get there? Most global organizations develop their marketing departments to maximize reach […]

Article Image: Digital Communications in a Mobile-First World

Digital Communications in a Mobile-First World

People today have an eight-second attention span. Eight seconds! How can financial marketers get their message across in a world where people scan, skim and skip over content at breakneck speeds? You must rethink your entire communications strategy. If your messages aren’t short, informal, engaging, visual and personal. This high-impact, high-energy session will show you […]

Article Image: Creating Compelling Content for Social Media

Creating Compelling Content for Social Media

Drawing on AI-powered analysis and insights, attendees will go on a visual journey highlighting best practices in social media for financial institutions. No boring data dump here. Attendees will see a year’s worth of compelling content in under an hour — real campaigns from their peers and competitors that drove engagement, action and real results. […]

Article Image: Engaging Consumers With Compelling Content

Engaging Consumers With Compelling Content

From self-produced shows, to motion and info graphics to attention grabbing content, in seven minutes, you’ll learn how the right creative and content can drive millions of views and the potential for a loaded sales funnel for your bank.

Article Image: Neuromarketing: Increase Revenue, Recall and Response Rates

Neuromarketing: Increase Revenue, Recall and Response Rates

New research by neuroscientists reveals people don’t actually “make” decisions, they usually fall back on a reflexive response without much (if any) thinking. The truth is that consumers don’t make logical choices — particularly when it comes to their finances. In this presentation, you will learn how to strategically exploit the decision defaults that have […]

Article Image: Growing Loans & Deposits With Content Marketing

Growing Loans & Deposits With Content Marketing

This session will show you how to plan, produce, and promote content in every step in the consumer buying journey. You’ll take back proven and actionable insights that will help you position your financial brand as the empathetic, helpful, and trusted financial guide for people in the communities you serve so you can generate 10X […]