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Article Image: Leveraging Gen X for Growth & Referrals

Leveraging Gen X for Growth & Referrals

Financial marketers often overlook the importance of Gen X consumers as they obsess with acquiring Millennials and chasing Baby Boomers’ retirement dollars. But both Millennials and Boomers alike seek insights and advice from their Gen X contemporaries on the banking products they need. In this presentation, you’ll see why Gen X holds the key when […]

Article Image: Winning with Millennials and Gen Z

Winning with Millennials and Gen Z

Millennials have rocked the financial world. And Gen Z will shake the industry up again next. Jeff Fromm, widely respected as “The Millennial Marketing Guy,” will walk through the ways financial institutions can prepare now to become trusted advisors and win their lifelong business. This session will teach attendees how to rethink and realign business […]

Article Image: Digital Marketing Campaigns for Millennials

Digital Marketing Campaigns for Millennials

When it comes to digital marketing, many financial institutions have dragged their feet. But in a world where “”traditional marketing strategies”” don’t exist anymore because the entire ballgame is won (or lost) in digital channels, you have to be fully onboard and 100% committed. In this candid session, we’ll explore the “Millennialization” of today’s consumers […]

Article Image: Gen Z & The Future of Banking

Gen Z & The Future of Banking

Banks and credit unions were caught flatfooted with Millennials, costing them millions in lost opportunities. Financial marketers can’t afford to repeat these mistakes again with Gen Z, whose influence will make or break financial institutions in the next ten years. This session will breakdown what you really need to know about Gen Z — their […]