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Article Image: The Art & Science of Human Persuasion

The Art & Science of Human Persuasion

New research by neuroscientists reveals people don’t actually “make” decisions, they usually fall back on a reflexive response without much (if any) thinking. The truth is that consumers don’t make logical choices — particularly when it comes to their finances. In this session, you will learn how to strategically exploit the decision defaults that have […]

Article Image: Critical Data Tools for Financial Institutions

Critical Data Tools for Financial Institutions

Everyone is now buying everything online, including those who liked shopping offline. Amid this shift, people are now demanding better, more personalized experiences. Forward-thinking financial institutions are scrambling to better understand and track buying patterns and trends… but that’s not enough. In fact, there’s a huge gap most banking providers don’t recognize — one that […]

Article Image: Mining for Gold & Driving ROI With Your Data

Mining for Gold & Driving ROI With Your Data

In the age of analytics and data-driven decisions, financial institutions are lagging. Most have not fully tapped their most valuable resource: internal data. As the race for growth intensifies, why aren’t more financial marketers leveraging the wealth of information right at their fingertips — from product utilization trends and depth-of-wallet patterns, to geo-demographic insights and […]

Article Image: Unleashing Robotic Automation for Growth

Unleashing Robotic Automation for Growth

With artificial intelligence, predictive analytics and machine learning, traditional financial institutions are building new robo-tools that slash costs and improve the banking experience. Working alongside employees, robo-solutions can extend the creative problem-solving capabilities and productivity of human beings and deliver superior business results. Learn how these new tools can save manpower by ascribing human intuition […]

Article Image: The Power of Cognitive Analytics

The Power of Cognitive Analytics

In the past, it was easy to know your customer. You could meet them face to face in a branch and say hello. But these days more interactions occur in online channels than in the real world. Do you know who your digital customers are? How much — if anything — do you really know […]

Article Image: Onboarding Strategies for New Accountholders

Onboarding Strategies for New Accountholders

It costs a lot of money to acquire new customers, and you never get a second chance to make a first good impression. What happens in the days and weeks after someone opens their new account or gets a loan has a massive impact on their long term profitability. It’s simple. Banking providers that cross-sell […]

Article Image: Data-Driven Financial Wellness Programs

Data-Driven Financial Wellness Programs

In today’s world, a financial literacy program is often little more than lip service. It’s a checkbox that few financial institutions take seriously, and seldom seen as a marketing lever with real impact on revenue. In this session, you’ll learn the importance of customer advocacy, and how savvy financial marketers can create comprehensive financial wellness […]