Learn how Bankers Trust generated new levels of brand awareness by creating a community-centric “storefront” public relations campaign centered around a simple question. What You’ll Learn: • How to think outside the box and engage your local community with fun, innovative and interactive ways • How to find the right partners you need to bring […]
Practical lessons learned including the inside do’s and don’ts — about how the Hancock Bank and Whitney Bank brands became Hancock Whitney.
Hear the story behind IncredibleBank, a digital banking division created by a traditional financial institution with $1.3 billion in assets.
Learn how one organization took the “grand opening” of a new office to a new level and used community #payitforward days to begin building loyalty in the neighborhood through local businesses.
Card conversion shouldn’t be a scary thing. The key is communication. Vibrant Credit Union recently underwent a card conversion that impacted all of our members and their over 50,000 cards. Thanks to a robust and comprehensive communication plan we did this with no issue. This session will give you tangible step by step guide including […]
A modern website should blend custom design elements with easy navigation and intuitive accessibility for everyone. Unfortunately, this isn’t what many banks and credit unions deliver, and they are way overdue for a web overhaul. Walk through the process as a real financial institution gets a professional online makeover from a top-notch web design firm […]
Of all your touchpoints, the branch unequivocally provides the greatest opportunity for engagement and differentiation. Unfortunately, frequent branch users are 3x more likely to switch financial institutions. But with the right branch experience strategy, you can reverse that trend. In this immersive, interactive session, Adrenaline will present a live makeover of a retail financial institution’s […]
How do financial brands connect with today’s consumer? What are the best practices for consistently delivering a branded experience? And when should a financial institution invest in a rebranding initiative? In this session, one retail bank or credit union will go through a 360° rebranding process live on stage. Take a first-hand look at how […]
Tired of fighting the ever changing social media algorithm and stressed over finding good community content to share? Learn how Grand Savings Bank increased their social media following and engagement through their best influencers, their own team.
From self-produced shows, to motion and info graphics to attention grabbing content, in seven minutes, you’ll learn how the right creative and content can drive millions of views and the potential for a loaded sales funnel for your bank.
How you respond to feedback – especially negative comments – has a massive impact on your brand image. With a methodical approach, Logix has maintained an average rating of 4.5 stars across more than 2,000 reviews. This presentation will outline the strategy and steps Logix takes to turn criticism from online detractors into branding opportunities.