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Article Image: Overcoming Disruption With a Future-Proof Bank

Overcoming Disruption With a Future-Proof Bank

One word sums up banking today: disruption. The speed and magnitude of change places enormous strains on financial institutions. To successfully navigate this increasingly unpredictable and stressful landscape, banking providers must develop new skills to become more resilient. Long-term survival now hinges on financial institutions’ ability to bounce back from unexpected challenges. This session will […]

Article Image: Internal Marketing: Aligning Strategy and CX

Internal Marketing: Aligning Strategy and CX

How can financial brands demonstrate empathy and foster the human-to-human connection that are now more critical than they ever have been before? Through their employees. It’s imperative that both customer-facing representatives and back-office staff are aligned with your organization’s vision, mission and brand promise, so they can deliver a consistent experience and advocate your brand […]

Article Image: Creating a Culture of Innovation

Creating a Culture of Innovation

Without a culture of innovation integrated throughout the entire organization, financial institutions will struggle to deploy the modern tools and services required to compete effectively in today’s digital marketplace. This session highlights three foundational elements that must exist in every bank’s innovation strategy while exploring how they promote iterative improvements and value-added innovation that drive […]

Article Image: Four Steps to Sharpen Your Brand’s Focus

Four Steps to Sharpen Your Brand’s Focus

Financial institutions look to new products, services, and technologies to build stronger relationships with consumers, but continue losing market share to a growing surge of fintechs. In this session, explore the importance of culture in the competitiveness of any financial brand. This presentation highlights the steps your organization must take to shift its focus from […]

Article Image: Engineering a Powerfully Diverse Culture

Engineering a Powerfully Diverse Culture

Good hiring isn’t about finding the best person for the job. It’s about finding the best person for the team. Why? Greater diversity of thought, perspective and background has been shown to lead to greater innovation and superior financial results. Join Sallie Krawcheck for a discussion on: the business case for diversity, what makes a […]

Article Image: Brand Strategy: Culture, Purpose & Loyalty

Brand Strategy: Culture, Purpose & Loyalty

Hear from Strum Agency’s Creative Director, Josh Streufert and VP Client Services Karen McGaughey as they explore the importance of branding in today’s shifting world — as well as the steps needed to ensure that your brand is poised to adapt to changing consumer needs and expectations. You’ll also hear from a credit union thought-leader, […]

Article Image: How to Innovate Like Google

How to Innovate Like Google

Borrowing from the worlds of advertising, product development, technology, neuroscience and anthropology, Abigail will show you how to tap your innate sense of creativity. She will shine her unique, humanistic lens on culture, business and technology to bring fresh perspective to corporate culture, product development, branding and marketing.