Building Banking Brands That Accelerate Growth
Digital transformation is inarguably critical to every financial institution’s future. But equally important is how banks and credit unions transform their brands during this period of massive technological change. Crafting the right brand strategy will be foundational to success, allowing you to rise above the din of digital commodification with a powerful platform for hyper-effective […]
How to Succeed in the Digital Banking Age
The rise of digital challengers threatens to disrupt legacy financial institutions, creating an uncertain future in the consumer banking space. No one knows exactly who the winners will be, what their business models will look like, or how players will be left standing when the dust finally settles. Competition can and will come from every […]
The Fintech Effect & Digital Disruption
Consumers are no longer loyal to traditional banking providers, and nimble competitors are rushing in to capitalize on this weakness. With millions of users, digital innovators like Venmo, Square, and PayPal are redefining banking experiences and changing the way consumers shop for and acquire financial services. This session will explore the intersection of mobile UX […]
UX + The Power of Creativity
Former TEDx speaker Catherine Courage shows you the power of UX, and how a culture of creativity can take your digital experience to the next level.
Creating a Culture of Innovation
Without a culture of innovation integrated throughout the entire organization, financial institutions will struggle to deploy the modern tools and services required to compete effectively in today’s digital marketplace. This session highlights three foundational elements that must exist in every bank’s innovation strategy while exploring how they promote iterative improvements and value-added innovation that drive […]
Innovating to Create Tangible Business Value
Many of the biggest and best ideas around Citizens Bank of Edmond don’t come from the boardroom. They come from food trucks, coffee shops and social media. With a marketing budget of less than $80,000, Citizens Bank of Edmond has found the secret sauce when it comes to leveraging the digital world and building a […]
How Breakthrough Innovators Change The World
What distinguishes those who change the world — true creative geniuses who come up with big ideas? What characteristics separate Steve Jobs and Albert Einstein from everyone else? Can anyone learn how to be a revolutionary innovator?”
Lessons from Steve Jobs
If anyone knows how to build a breakthrough brand, it’s Guy Kawasaki. He has served as a strategic advisor to Google, and Chief Evangelist at Apple. He is also the author of The Art of Social Media, The Art of the Start, Enchantment, and ten other books. As one of the first employees to work […]
The Umpqua Bank Strategy: CX + Innovation
Financial institutions around the world are wrestling with their retail strategy — what should the “branch of the future” look like? But in this provocative talk, Delorier shares why focusing on branches is an obsolete strategy, and why a radical focus on the customer’s relationship with their money is key to innovations that add real […]