Turning Social Media Insights Into Digital Gold

Premiered: April 15, 2019 (Forum 2019)
Length: 47 minutes

Likes, clicks, and comments swirl around your brand online every day. People scatter reviews, complaints, and feedback across the web. But what can you do with all this data? This session will show you how to operationalize feedback in digital channels by getting it into the hands of the right stakeholders — from the corporate C-suite down to branch staff on the frontlines. Learn how to aggregate online comments and collate social media input, then capitalize on it by turning it into actionable insights in real time.

Banking executives will learn:

  • How to use social media channels to monitor the sentiment of key constituencies
  • How to generate trackable ROI by listening to what people are saying and where they are saying it
  • How to identify which social channels to monitor, and which have the most impact on your brand