The Power of Behavioral Economics

Premiered: September 7, 2021
Length: 51 minutes
Category: Banking Trends

Humans are illogical beings that reliably make irrational choices. But consumer behavior can actually be very predictable when you understand how the human brain works. This is why companies around the world — including an increasing number of financial institutions — are now integrating behavioral economics into their marketing models.

This fun and engaging presentation will explain what behavioral economics is, how brain science is changing everything from hospital care to household products, and how financial marketers can incorporate these principles into their strategy.

Banking executives will learn:

  • How consumers’ brains actually work
  • How and why financial institutions need to embrace behavioral economics
  • How to apply a “Behavioral Baking” framework”