The Invisible Forces That Shape Consumer Behavior

Premiered: May 8, 2018 (Forum 2018)
Length: 48 minutes

Best-selling author and Wharton School Professor of Marketing, Jonah Berger, explores the forces that secretly control the choices we make every day. Dr. Berger will blend business strategy, human psychology and social science to remove the cloak of invisibility from the external forces influencing people’s decisions, equipping you with practical tools to shape consumer choices and drive growth. This is a must-see presentation for anyone tasked with persuading others to take action.