If most marketers were brutally honest, they would confess that they struggle in the mobile channel. Banks and credit unions are even further behind the curve. Financial marketers must leverage modern mobile marketing tools, tactics, tricks and techniques — from geo-targeted ads and in-store tracking, to localized search and voice search. In this session, attendees will learn the latest in marketing strategies that accelerate the customer’s mobile journey and help grow market share.
Banking executives will learn:
- Innovative ways to engage and appeal to digital consumers
- How to influence consumers to take action when interacting with your institution in the mobile channel
- How to optimize your mobile experience and marketing messages for the thumb
- How you can target people within 50 feet of your branch with marketing messages on their mobile device
- Why your mobile marketing budget isn’t anywhere near what it should be
- Ideas and campaigns around e-commerce focused ad units