Optimizing Digital Journeys for Growth

Premiered: August 24, 2021
Length: 44 minutes

Digital channels empower financial marketers and their sales teams to capture more deposits and loans than ever before. However, many financial brands are held back by sales and marketing journeys rooted in legacy thinking and outmoded systems. As a result, consumers feel friction, frustration, and confusion as they try to navigate the steps involved with shopping for financial products.

In this session, you will learn how to optimize your digital journeys to increase consumers’ comfort and confidence with experiences that align marketing, sales, and service teams around a common strategic framework.

Key insights and takeaways:

  • Learn how digital has massively transformed the consumer journey
  • Gain a strategic framework that empowers you to map out digital consumer journeys
  • Confidently engineer digital experiences that are guaranteed to increase loans and deposits
  • Know where to begin optimizing your digital consumer journeys starting today