Neuromarketing: Increase Revenue, Recall and Response Rates

Premiered: May 8, 2018 (Forum 2018)
Length: 46 minutes

New research by neuroscientists reveals people don’t actually “make” decisions, they usually fall back on a reflexive response without much (if any) thinking. The truth is that consumers don’t make logical choices — particularly when it comes to their finances.

In this presentation, you will learn how to strategically exploit the decision defaults that have been hardwired into people’s psyches. You’ll see numerous examples from financial brands using the principles of neuroscience, you can make their recall, response and ROI rates soar.

Banking executives will learn:

  • How to apply the latest discoveries in brain science to refine your marketing communications strategy and craft creative marketing messages that leverage consumers’ decision biases
  • How to trigger desired behaviors using the surprisingly simple “Von Restorff Effect”, “Availability Bias”, “Single Choice Aversion” and other powerful principles of consumer psychology
  • How reversing the order of two words can turn a 4% response rate into an astonishing 97% response rate
  • The two most potent neuroscience techniques you can use to create headlines and subject lines people can’t resist