Lessons from the Death of Kodak

Premiered: April 16, 2019 (Forum 2019)
Length: 19 minutes

Marketing has never been more complicated, leaving many puzzled how to best position and grow their brands. For instance, Kodak’s failure to innovate and make the shift to digital brought down one of the world’s biggest brands. Hayzlett will show you how to avoid these mistakes, and the marketing changes you must make to ensure you don’t become the next Kodak.