Regions Bank has been personalizing interactions powered by AI for nearly two years now. This session will reveal the bank’s successes, shortcomings, and lessons learned along the way. Come find out what mistakes you need to avoid, what’s worked, and how to integrate artificial intelligence into your financial institution’s digital transformation strategy.
Banking executives will learn:
- How to achieve more meaningful customer interactions by orchestrating and automating personalized, omni-channel marketing strategies across inbound touch points, including websites, mobile and call centers
- Integration opportunities to drive greater efficiencies and agility as inbound and outbound marketing strategies converge
- Lessons learned from a financial services provider who has been there and done it