How to Thrive in the Expression Economy

Premiered: May 8, 2018 (Forum 2018)
Length: 22 minutes

Your competition isn’t the enemy. It’s getting people’s time and attention. Consumers can now fill their entire day with content about their hobbies, passions and interests. And that’s a big problem for marketers. Why? Because your customers are more creative than you are. It’s true. They’re more innovative. They’re more authentic. They can even be more helpful. And they are creating the content people love. This humorous and insightful presentation will help financial marketers be more like their customers — creative, authentic and nimble — as they craft content that truly resonates in the new Expression Economy.