Fueling Your Growth Strategy with Social Media

Premiered: May 9, 2018 (Forum 2018)
Length: 40 minutes

In today’s social world, great service gets rewarded and poor service goes viral. Just in the past year, bad customer experiences have ruined the reputations of at least a dozen major brands, including financial institutions. Many brands only have to look at comments on social channels to realize they have a serious problem that could put the business at risk. What are best practices brands can take to reduce risk and manage social at scale?

Banking executives will learn:

  • What’s different in our new social world
  • The critical role social channels should play within your organization’s overarching growth strategy
  • Best practices for social media communications from some of the world’s top brands