Digital Communications in a Mobile-First World

Premiered: May 9, 2018 (Forum 2018)
Length: 54 minutes

People today have an eight-second attention span. Eight seconds! How can financial marketers get their message across in a world where people scan, skim and skip over content at breakneck speeds? You must rethink your entire communications strategy. If your messages aren’t short, informal, engaging, visual and personal. This high-impact, high-energy session will show you the tricks to communicating more effectively in a digital-first world.

Banking executives will learn:

  • How to craft powerful new marketing messages, social content and emails that will wow the crowd
  • How to forge powerful, emotional connections that break through the noise
  • How to leverage the latest visual storytelling techniques to get people to engage with your brand