Creating Compelling Content for Social Media

Premiered: April 16, 2019 (Forum 2019)
Length: 41 minutes

Drawing on AI-powered analysis and insights, attendees will go on a visual journey highlighting best practices in social media for financial institutions. No boring data dump here. Attendees will see a year’s worth of compelling content in under an hour — real campaigns from their peers and competitors that drove engagement, action and real results.

Banking executives will learn:

  • How to craft the type of social content that resonates most with financial consumers
  • How to create a content blueprint that engages your social media community and deepens customer relationships
  • How to respond and resolve issues, and benchmarks for customer service in social channels
  • How to leverage social media to promote cause marketing and corporate social responsibility initiatives
  • How to celebrate your organization’s culture and humanize your brand