Building Banking Brands That Accelerate Growth

Premiered: September 14, 2021
Length: 24 minutes

Digital transformation is inarguably critical to every financial institution’s future. But equally important is how banks and credit unions transform their brands during this period of massive technological change. Crafting the right brand strategy will be foundational to success, allowing you to rise above the din of digital commodification with a powerful platform for hyper-effective marketing.

In this session, we’ll look beyond the banking industry, examining how blue chip brands build breakthrough experiences and grow their business. Get an exclusive behind-the-scenes look at how some of the best brand strategists in the world engineer powerful strategies and create stories that connect with the hearts and minds of consumers.

Banking executives will learn:

  • Translating best practices from other categories to your financial brand
  • The fundamentals of a people-first brand strategy
  • The ‘Stories & Systems’ approach to brand building
  • Building brands versus campaigns