Brand Identity Makeover

Premiered: April 17, 2019 (Forum 2019)
Length: 47 minutes
Categories: Branding, Case Studies

How do financial brands connect with today’s consumer? What are the best practices for consistently delivering a branded experience? And when should a financial institution invest in a rebranding initiative?

In this session, one retail bank or credit union will go through a 360° rebranding process live on stage. Take a first-hand look at how brand impacts everything the consumer touches. Don’t miss this opportunity to see how financial institutions like yours can effectively transform their brand and connect with today’s consumer in meaningful ways.

Banking executives will learn:

  • How a well-crafted brand strategy impacts your ROI
  • Critical factors that must be considered when crafting your user experience
  • How to align your brand’s strategic goals around your audience’s needs
  • How to differentiate from the competition