Advanced Digital Strategies for Cross-Selling

Premiered: May 7, 2018 (Forum 2018)
Length: 55 minutes

By combining the psychology of human decision-making with advanced digital strategies, you can radically improve your cross-sell conversion rates. Find out how bundling, digital choice architecture, interactivity and pricing options can be used to reduce price sensitivities and build engagement.

This session will show you how to use behavioral economics and gamify the purchasing experience to increase products per household and grow wallet share. Using real-world case studies, learn the psychological principles that create “cognitive ease” and encourage consumers to adopt more products and services.

Banking executives will learn:

  • Digital campaign strategies that increase response rates, triggered buying behaviors and increased sales
  • How to leverage behavioral incentives and value propositions that deepen audience engagement
  • How to determine what people will pay for, and monetize new digital services with hybrid experiences
  • How to leverage data analytics for precision pricing and to anticipate consumers’ changing needs