The Power of Core Values at a Community Financial Institution


FEATURING: Ashley Simmons, cPort Credit Union

Differentiation in the banking industry is not easy. Especially for a credit union with $400 million in assets and only 5 branches.

cPort Credit Union, headquartered in Portland Maine, has found that providing advanced digital services and serving the community in unique ways is the key to building a strong brand, supporting a powerful culture, and delivering continued growth.

My guest on the FIsionaries podcast is Ashley Simmons, Director of Digital Experience at cPort Credit Union. We discuss how cPort uses five core values as a guide to stand out in a crowded marketplace.

Watch the Video of the Episode

About the FIsionaries Podcast

The FIsionaries Podcast, sponsored by Alkami Technology Inc., shines a light on financial institutions (FIs) at the bleeding edge of digital transformation. The podcast, hosted by Jim Marous, features banks and credit unions sharing lessons learned from their digital transformation journeys as well as insights from fintech partners and other industry thought leaders. Each episode will provide regional and community banks and credit unions with insights, tips and tricks to elevate their digital banking game.

Jim Marous Profile PictureNamed as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.

As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.