Supporting Underserved Communities with Multilingual Solutions


FEATURING: Corlinda Wooden, Unitus Community Credit Union

Whether a customer wants to do banking in-person or online, the need for multilingual service is more important than ever. Thankfully, with today’s translation technologies and AI-powered multilingual chatbots, language barriers aren’t insurmountable.

Unitus Community Credit Union, headquartered in Oregon, has made a commitment to providing inclusive financial services. This includes supporting a bilingual positioning at every touchpoint. The credit union’s website is already available in dual languages, a bilingual chatbot has just been introduced, and more efforts are underway.

My guest on the FIsionaries podcast is Corlinda Wooden, SVP/Chief Retail Officer at Unitus Community Credit Union. We discuss how committing to embrace underserve communities has resulted in historically high growth and higher customer satisfaction ratings.

Watch the Video of the Episode

About the FIsionaries Podcast

The FIsionaries Podcast, sponsored by Alkami Technology Inc., shines a light on financial institutions (FIs) at the bleeding edge of digital transformation. The podcast, hosted by Jim Marous, features banks and credit unions sharing lessons learned from their digital transformation journeys as well as insights from fintech partners and other industry thought leaders. Each episode will provide regional and community banks and credit unions with insights, tips and tricks to elevate their digital banking game.

Jim Marous Profile PictureNamed as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.

As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.