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Supporting Underserved Communities with Multilingual Solutions

Published on July 2023

FEATURING: Corlinda Wooden, Unitus Community Credit Union

Whether a customer wants to do banking in-person or online, the need for multilingual service is more important than ever. Thankfully, with today’s translation technologies and AI-powered multilingual chatbots, language barriers aren’t insurmountable.

Unitus Community Credit Union, headquartered in Oregon, has made a commitment to providing inclusive financial services. This includes supporting a bilingual positioning at every touchpoint. The credit union’s website is already available in dual languages, a bilingual chatbot has just been introduced, and more efforts are underway.

My guest on the FIsionaries podcast is Corlinda Wooden, SVP/Chief Retail Officer at Unitus Community Credit Union. We discuss how committing to embrace underserve communities has resulted in historically high growth and higher customer satisfaction ratings.

Watch the Video of the Episode

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