Article Archive: Technology Strategies

Meet PAT, FirstOntario’s Remote Video Teller

Subscribe to The Financial Brand via email for FREE!Video banking has been around for a few years now in the U.S., but FirstOntario Credit Union says it is the first in Canada to offer it. Much like an ATM, PAT spits out cash and takes deposits. But PAT, short for Personal Assisted Teller, has a. Read More

RBC Launches ‘myFinance Tracker’ PFM Platform

Subscribe to The Financial Brand via email for FREE!The number of banks and credit unions integrating branded personal financial management (PFM) platforms from providers like Mint and Jwaala have helped these startups become internet sensations almost overnight. Now RBC is offering a white label solution from Yodlee, which the bank has dubbed myFinance Tracker. “myFinanceTracker. Read More

What’s That? A Calculator on Your Credit Card?

Subscribe to The Financial Brand via email for FREE!It may look like a calculator, but it isn’t. It’s Visa’s CodeSure, a fraud-fighting technology that generates one-time passcodes for mutual authentication of online transactions. The back of CodeSure cards incorporate an alpha-numeric display, a microprocessor, a 12-button keypad and battery good for three years. Here’s how. Read More

Santander’s HQ: High-Tech Wonderland with Robotic Butlers

Subscribe to The Financial Brand via email for FREE! It’s called Santander City. This sprawling corporate HQ for one of Europe’s biggest banks is a visually stunning concept integrating advanced robotics, interactive design and LED-based art murals. Santander City’s “El Faro” Visitors Center, is the gateway to Santander Group’s financial complex. The center is a. Read More

What Does Apple’s iPad Mean for Financial Marketers?

Subscribe to The Financial Brand via email for FREE! Whenever Apple introduces a new product, everyone in every industry inevitably asks, “What does this mean to me?” For financial marketers, Apple’s introduction of the iPad doesn’t mean much. The iPad is somewhere between an Amazon Kindle e-reader, a portable DVD player, an Apple iPod Touch,. Read More

12 Technology Trends Shaping Financial Marketing

Subscribe to The Financial Brand via email for FREE!Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive or definitive list.) What do you think will be a major trend shaping financial marketing. Read More