Technology Strategies

12 Technology Trends Shaping Financial Marketing

Subscribe to The Financial Brand via email for FREE!Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive or definitive list.) What do you think will be a major trend shaping financial marketing. Read More

BofA Takes Twitter to Next Level with CRM

Subscribe to The Financial Brand via email for FREE!Bank of America has been working on a CRM solution to monitor and manage its Twitter-based customer service efforts. It appears the bank has teamed with Salesforce to deploy the customer-service computing company’s Service Cloud 2 product that was introduced earlier this year. You can see a. Read More

Vantage CU’s Twitter 2.0 Banking Breakthrough

Subscribe to The Financial Brand via email for FREE!Every time you start to think the financial industry’s fixation with Twitter may be easing, something completely new comes along and shakes things up. Like this stunner: TweetMyMoney, a new fully-proprietary innovation from Vantage Credit Union that allows people to access account information and make transfers via. Read More

ING Direct’s ‘Fee Tweeter’: First Ever Twitter Application

Subscribe to The Financial Brand via email for FREE! ING Direct in Canada has launched Fee Tweeter, a new Twitter application that will automatically track and tally bank fees. The project is a new component of the fairfees.ca initiative previously covered by The Financial Brand. Those with Twitter account already can go to the Fee. Read More

Q&A: Digital Signage Is About “Local Relevance,” Not CNN

Subscribe to The Financial Brand via email for FREE!The Financial Brand sat down with Nancy Radermecher, President of John Ryan, a global retail marketing agency specializing in total store messaging systems, to talk about digital signage for financial institutions. Who’s using digital signage correctly in the financial industry? There are many good examples of financial. Read More

Motion-Sensing Retail Window from Citizens Bank

Subscribe to The Financial Brand via email for FREE! Using motion tracking, pedestrians can interact with the display, signaling birds to come flying in and drop coins, grow plants, create wind to blow the plants around and spray pollen, etc. The display is also time-reactive, automatically changing themes depending on the time of day. This. Read More

Robotic Safety Deposit Boxes

Has anyone actually seen this in action? It seems pretty cool. You access a secluded security room using an access card, PIN code or biometrics. Then once inside, you use your card or personal key to have your safety deposit box retrieved robotically. Gunnebo, one of the companies manufacturing robotic safety deposit boxes, suggests you. Read More