Consumer Use of Fintechs For Banking Services Skyrockets
Latest fintech research from EY confirms that former fringe competitors are now sophisticated and widely used by banking consumers
*Financial Education
Articles about how banking providers can leverage financial education, financial wellness, financial literacy programs, budgeting tools, and other personal financial management tools (PFM) as part of their marketing and growth strategies.
Money Freaks Gen Z Out, Creating Opportunity for Financial Marketers
Nothing stresses Gen Z out more than money and debt. Smart banking providers can swoop in with 'Financial Wellness
Turn Financial Literacy Content Into a Potent Marketing Tool
A strategic financial education program can build trust, generate awareness, drive traffic to your website — all leading to greater sales and increased
6 Keys to Designing a Best-in-Class Financial Wellness App
Financial marketers can build irresistible digital tools by looking at how diet and fitness app 'Noom' leverages data and
Financial Health Solutions For Consumers Evade Financial Firms
3 types of sustainable revenue models can support financial wellness, build trust and create value for consumers and banking
Millions of Americans Enduring Financial Nightmares in Secret
More than half have cried over money. Many have either gone hungry or eaten out of the trash to avoid doing do. People need help
The Financial Gym: How to Pump Money Out of Financial Education Programs
Here's what bank and credit union marketers can learn from 'The Financial Gym', a money management clinic that helps people get fiscally
Where’s the Marketing ROI on Financial Literacy Programs?
Can banks and credit unions use financial education as a competitive weapon? Here's how financial education programs impact your bottom
The Banking Industry’s Guide to Major PFM Providers
Personal financial management tools need to do more than simple budgeting. Here are seven solutions that provide analytics that can help consumers assess their overall financial
What to Know Before Adding E-Signatures to Lending Processes
When marketing consumer lending products, you can improve your ROI by constantly seeking new and unique data sources your competition may not have. Here's
3 Steps to Getting the Most From Your Content Marketing Strategy
Here's how you can maximize the impact and ROI of your marketing by making financial education the central pillar in your online content
Banking Must Provide AI-Powered Financial Wellness Tools
Developing and promoting financial wellness tools represents a major opportunity for banks and credit unions to meet the needs of consumers worried about their
6 Steps to Build a Marketing Strategy Around Financial Education
Here's why financial institutions should leverage financial education as a consumer marketing tool, and how to get started with your
Artificial Intelligence Offers New Ways to Improve Consumers’ Financial Health
Consumers expect personalized insights and recommendations from their financial institution on how to achieve their financial wellness
PFM is Dead. Long Live Data-Driven Money Management
Personal financial management (PFM) tools are becoming an integral component in many of the best mobile banking
Moven Promotes Financial Health With ‘Smart Savings Account’
The 'Smart Savings Account' from Moven provides a mobile-first savings option that includes tracking, gamification and incentives to
Turn Your Youth Savings Account From a Drain to a Gain
To turn kids accounts into profitable tools for acquisition and retention, target Millennial parents. After all, it's their money you
How Age Impacts Consumer Behavior in Retail Banking
Money is personal, and how someone relates to it shifts dramatically over their lifetime. Here's how people's attitudes, behaviors and preferences change based on
Using Alternative Data Sources to Credit Score Millennials
Many Millennials will soon be buying homes and cars — purchases that require decent credit. But do traditional scoring models work for
The Future of Banking: Talk is Cheap
Banking needs to respond to the expectations of an increasingly demanding consumer by committing both financial and human
The Psychology of Savings: Americans Struggle to Stash Cash
For most Americans, saving money gets the short straw when it comes to managing the budget. Why don't more consumers sock money
The World’s First Bluetooth Digital Piggybank for Kids
Meet Clever Kash, an innovative device using Bluetooth technology, WiFi and online banking to bring the piggybank into the 21st