Financial Education

Beneficial Decorates Branches with Books

Subscribe to The Financial Brand via email for FREE! This past weekend, Beneficial Bank christened two new education-themed branches in Cherry Hill, New Jersey. The bank describes the branches as “campuses,” designed to be hubs for both learning and the community at large. Both the new branches incorporate a “Financial Learning Library” (something the bank. Read More

Does ‘Financial Literacy’ Work?

Subscribe to The Financial Brand via email for FREE!No one had ever heard of the term “financial literacy” when researchers first started measuring it back in the late 1990s. Today, hundreds of organizations promote financial literacy, Congress introduces bills supporting it, a Federal commission promotes it, serious research is being published on the subject, and. Read More

Content Marketing Lessons for Financial Institutions

Subscribe to The Financial Brand via email for FREE!By Luke “Kip” Owen, Account Manager for Truebridge Financial Marketing Financial marketers often wrestle with a difficult question: How do you “sell” to consumers when they don’t want to be sold? The answer is to give them the information they want, not the products you think they. Read More

SunTrust’s Holistic Life Lessons at LiveSolid.com

Subscribe to The Financial Brand via email for FREE!As part of SunTrust’s ongoing “Live Solid, Bank Solid” branding campaign, the bank has launched LiveSolid.com, a large-scale financial education website. LiveSolid.com takes “a holistic approach” to people’s “overall well being,” offering advice on personal interests and managing one’s finances. SunTrust describes the website as “an online. Read More

Planet Orange for Kids

Subscribe to The Financial Brand via email for FREE! Reviewed and written by James Flores, CEO of Subcat Marketing. Subcat Marketing specializes in helping financial marketers reach “sub-categories” such as kids, teens, young adult and family markets. The firm develops fully-custom youth marketing and education programs for financial institutions across the country, and also offers. Read More

Famous FBI Conman Helps Bank Fight Fraud

Subscribe to The Financial Brand via email for FREE! Before Leonardo DiCaprio captured the life of Frank Abagnale in the Hollywood blockbuster Catch Me if You Can, the FBI had to capture him first. Abagnale, the famous conman turned FBI fraud consultant, is now sharing his anti-fraud expertise in a series of videos on Nevada. Read More