Email is undoubtedly an essential digital tool for financial marketers, but only it must be used correctly. Several pros share their key. Read More about Expert Tips for Email Marketing During the COVID Crisis
Research from the Digital Banking Report finds that financial institutions aren't using data and analytics effectively for. Read More about Data and AI Must Play Bigger Role in Financial Marketers’ Growth Strategies
Best-selling marketing genius says trust and personalization can help banks and credit unions differentiate, if they clean up their tech. Read More about Seth Godin Says Financial Marketers Must Hit ‘Reset’ for COVID Recovery
Here's how one credit union has quickly generated impressive results by transforming its website into a data-driven. Read More about How Financial Institutions Can Take Amazon’s Approach to Website Personalization
The role of marketing has increased at financial institutions as consumer expectations rise and as digital strategies pay. Read More about Digital Channels Critical to Financial Marketers in the COVID Economy
Corporate social responsibility is now an expectation. CSR stories, if authentic, can boost consumers' trust in banks and credit. Read More about Right and Wrong Ways to Use Social Media Storytelling in Banking
Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less. Read More about Why Financial Marketers Should Skip Celebrities and Social Media Spokespeople
Data — finding, analyzing and benefiting from it — drives personalization and customer experience. Improving its use is getting a. Read More about Retooling CX Strategies in Banking for the Post-COVID Reality
Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged.. Read More about 5 Reasons Millennials Hate Your Bank’s Content Marketing
Demographic segmentation is just the start (though still key). Location-based, behavioral and psychographic targeting add many. Read More about 4 Ways Financial Institutions Can Build Better Personalization Strategies
Three out of five financial institutions are in digital denial, stuck in the past. Here's how they can transform, led by Marketing and. Read More about How Digital Growth Can Save Banks & Credit Unions from Extinction
Identity resolution can improve marketing effectiveness as well as the customer experience across channels and. Read More about Banking Needs 360-Degree View of Customer Journey
Use of new methods expected to expand beyond small-scale pilots, marketers report. Many see personalization benefits from new privacy. Read More about Rising Use of Agile Financial Marketing Fits COVID Times Well
'Yes, we’re open': If your branch isn't, your financial institution will unnecessarily anger people when everyone is already on edge.. Read More about Does Google Have Your Branch Hours and Service Levels Wrong?
Social media and email are the go-to choices to send out timely and personalized COVID-19 communications. Experts critique ten of the. Read More about Gallery: Pandemic Marketing Campaigns from Financial Institutions
Few banks or credit unions, or even challenger banks, use digital personalization the way Big Tech firms do. Here's how to close the. Read More about How Banks Can Begin to Catch Up with Amazon’s Personalization Genius
Social media is a shifting target for banks and credit unions. The key is a coordinated organic and paid strategy. Here's how to pull it. Read More about Why Organic + Paid Social Is a Powerful Strategy for Financial Marketers
Profits are getting clobbered, but don't 'go silent' during coronavirus. Experts urge marketers to adjust their media channels and. Read More about Why Financial Institutions Should Continue Advertising, But Differently
The coronavirus pandemic means bank and credit union marketers must upgrade their digital capabilities or miss connecting with. Read More about 3 Ways to Make Online Marketing Relevant for At-Home Consumers
In the rush to deal with a unique situation, even the largest institutions have stumbled. Three tips can help improve Phase Two. Read More about How Financial Marketers Can Take COVID Outreach to the Next Level
Given the financial impact of coronavirus, will the banking industry remain as committed to digital transformation as it was before the. Read More about Reimagining Banking During and After COVID-19
Making virtual contact with 1 or 100 via video platforms can help connect financial institutions to their markets with no coronavirus. Read More about How Video Platforms Can Help Banks Cope with COVID Social Distancing
