Article Archive: Digital Marketing

Tech-driven changes in financial marketing have ramped up the importance of marketing operations. Salary ranges reflect new. Read More

Banks and credit unions must start using addressable media across multiple media channels to engage consumers on a true 1:1. Read More

Banks and credit unions must leverage data and new martech tools to power their creativity in ways that achieve a meaningful. Read More

Before dismissing artificial intelligence as out of reach, banks and credit unions should consider collaboration as a way to tap AI's. Read More

Banks and credit unions have untapped potential in customer data. Simple steps can help them put it to work with addressable digital. Read More

Much-awaited report from analyst Mary Meeker can help financial marketers climb aboard key internet evolutions while it still. Read More

Acquiring customers is costly. To optimize the investment, bank and credit union marketers can apply simple web and email. Read More

Social media marketing is a must to reach Millennials. Facebook is still Numero Uno, but Instagram and YouTube are important for this. Read More

Will 😀 and other emoji in subject lines be among the changes in your financial institution's email messaging? Likely. Read More

When consumers phone their bank or credit union, those calls can yield the kind of valuable data marketers expect from other digital. Read More

Artificial Intelligence analysis can help financial marketers eliminate the guesswork, and hit the right audiences with the right. Read More

Here are solutions to common shortcomings that will help financial marketers spearhead the shift to a digital-first. Read More

Funny videos with local flavor help a mid-size bank deliver marketing messages and build their brand without getting. Read More

With digital video and online advertising, financial brands must increasingly think mobile, think smaller, and think. Read More

Here's how financial marketers can leverage Facebook to build their brand, improve communication, and generate more. Read More

Financial brands need sophisticated mobile marketing strategies for consumers with short attention spans in an increasingly noisy. Read More

Years of reputation building can go down the drain with just a few negative ad placements. Here's the downside to "programmatic" ad. Read More

Financial marketers need to think 'right-brain' and tap people's emotions with a strategy that combines automation and. Read More

Financial marketers need to create content that people actually want to read. But to pull this off, they must first understand their pain. Read More

Increasing adoption of digital banking tools requires a smart onboarding strategy and savvy communications that ease people into new. Read More

To tap the exciting potential artificial intelligence affords, financial marketers must learn from the early success of. Read More

Here's how consumers' digital habits are changing, and how these trends that are already taking root will affect strategies in the year. Read More