5 Ways to Craft a Digital ‘Hello’ that Kickstarts Banking Relationships
The right application and onboarding experiences can help banks and credit unions form long-term personal connections ... and. Read More
Article Archive: Digital Marketing
Online Reviews Reveal Blind Spots in Banking Transformation Strategies
Financial marketers must embrace reviews, good or bad, as a key part of the consumer digital journey. Here's how to manage them efficiently.. Read More
Digital Word of Mouth Marketing Sells Banking Products Post-Pandemic
The satisfied voice of family, friends and peers still exerts strong influence on people's decisions about who to bank. Read More
Marketing Takes Center Stage In Wake Of COVID Crisis
The CEO of Deluxe shares the changes that have impacted financial marketing as a result of the coronavirus. Read More
17 Essential Features Your Financial Institution’s Website Must Have
With uncertainty the norm, an adaptable website is vital for every bank and credit union. This checklist will guide your site update. Read More
What to Cut, What to Keep as Bank Marketing Budgets Get Squeezed
CMOs share insights on how to beef up what's working, eliminate what's not and invest in CRM and marketing automation for the year. Read More
5 Trends Shaping the Post Pandemic Future of Financial Marketing
Financial marketing has increased in importance as a result of COVID-19. Financial institutions must understand the trends and respond. Read More
6 Ways Financial Institutions Can Keep Their Marketing Mojo
Bank and credit union marketers can become so focused on COVID challenges that they may end up flat-footed when pent-up demand. Read More
Expert Tips for Email Marketing During the COVID Crisis
Email is undoubtedly an essential digital tool for financial marketers, but only it must be used correctly. Several pros share their key. Read More
Data and AI Must Play Bigger Role in Financial Marketers’ Growth Strategies
Research from the Digital Banking Report finds that financial institutions aren't using data and analytics effectively for. Read More
Seth Godin Says Financial Marketers Must Hit ‘Reset’ for COVID Recovery
Best-selling marketing genius says trust and personalization can help banks and credit unions differentiate, if they clean up their tech. Read More
How Financial Institutions Can Take Amazon’s Approach to Website Personalization
Here's how one credit union has quickly generated impressive results by transforming its website into a data-driven. Read More
Digital Channels Critical to Financial Marketers in the COVID Economy
The role of marketing has increased at financial institutions as consumer expectations rise and as digital strategies pay. Read More
Right and Wrong Ways to Use Social Media Storytelling in Banking
Corporate social responsibility is now an expectation. CSR stories, if authentic, can boost consumers' trust in banks and credit. Read More
Why Financial Marketers Should Skip Celebrities and Social Media Spokespeople
Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less. Read More
Retooling CX Strategies in Banking for the Post-COVID Reality
Data — finding, analyzing and benefiting from it — drives personalization and customer experience. Improving its use is getting a. Read More
5 Reasons Millennials Hate Your Bank’s Content Marketing
Good financial content marketing is hot, but easily avoidable mistakes produce material that leaves younger generations cold and disengaged.. Read More
4 Ways Financial Institutions Can Build Better Personalization Strategies
Demographic segmentation is just the start (though still key). Location-based, behavioral and psychographic targeting add many. Read More
How Digital Growth Can Save Banks & Credit Unions from Extinction
Three out of five financial institutions are in digital denial, stuck in the past. Here's how they can transform, led by Marketing and. Read More
Banking Needs 360-Degree View of Customer Journey
Identity resolution can improve marketing effectiveness as well as the customer experience across channels and. Read More
Rising Use of Agile Financial Marketing Fits COVID Times Well
Use of new methods expected to expand beyond small-scale pilots, marketers report. Many see personalization benefits from new privacy. Read More
Does Google Have Your Branch Hours and Service Levels Wrong?
'Yes, we’re open': If your branch isn't, your financial institution will unnecessarily anger people when everyone is already on edge.. Read More