5 Ways Financial Marketers Can Be Sure They’re Using the Right Metrics
The proper performance measurements are key to aligning marketing with business goals, but today's digital options present unique. Read More
Article Archive: Digital Marketing
Deeper Data Analytics Help Financial Marketers Ace Digital Experiences
Financial marketers can blend internal records and smart device data to better serve consumers through in-the-moment tailored digital. Read More
Financial Institutions vs. Fintechs: The Fight for Business Banking
Customer value is now the differentiator in business marketing. Five key principles guide banks and credit unions, with content as the. Read More
5 Ways Financial Marketers Can Avoid the ‘Quicksand of Digital Change’
The challenges of achieving digital growth can overwhelm marketing teams. The solution is within reach but requires different. Read More
How Financial Marketers Can Lift Engagement with Experiential Content
Static PDFs and lookalike websites hinder bank and credit union marketing. Tools now exist to create a more immersive digital experience.. Read More
Is Instagram Killing Facebook?
With Facebook losing a major share of younger users and Instagram use soaring, banks and credit unions should revisit their social media. Read More
New Google Checking Accounts Threaten to Shake Up Banking Industry
If banks and credit unions don't partner with Google 'Cache' to extend banking services, do they risk becoming digitally. Read More
The Financial Marketer’s Guide to Building Voice Search Strategy
Becoming part of the voice search conversation with Alexa, Siri and the Internet of Things means upping your search engine optimization game.. Read More
Most Retail Banks Score Poorly for Digital Marketing
Laggard banks and credit unions can learn how to drive better results by looking at a handful of winners identified in research by. Read More
Big Tech Firms Push Further Into Banking With New ‘Super Apps’
Uber, Amazon, Google and Apple deliver banking services with enhanced data, forcing banking to offer open API. Read More
Making Gamification Work for Big Banks and Small Institutions
Here's how two financial institutions engaged consumers with gamification — one with a savings app, the other an actual game of. Read More
3 Steps Banks & Credit Unions Should Take as Data Privacy Gets Hotter
A new law in California impacting data collection and security has far-reaching consequences, putting financial marketers everywhere at. Read More
Apple Card Takes Over Google Search for Big Marketing Launch
Targeting competitors' key search terms helped tech giant push its new financial card into banking consumers' view, planting a big. Read More
New Email Habits & Trends Demand Fresh Financial Marketing Strategies
Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to. Read More
Secrets to Building One-to-One Digital Banking Experiences
According to Don Peppers, digital marketing communications requires an increased level of personalization, leveraging new technologies and human interaction in real. Read More
Tapping the Power of Preapproved Offers in Financial Marketing
Common practice with existing customers using direct mail can be successfully adapted for prospects, when done. Read More
The Digital Ads Banking Consumers Hate Most (And Why)
Video marketing messages, animated banners and ads that follow you around a site annoy the heck out of bank and credit union. Read More
Expert Tips to Boost Bank & Credit Union Email Marketing Results
Too many financial institutions still send static emails lacking personalization. Marketing professionals suggest ways to improve on. Read More
What Financial Marketers Can Learn About Personalization from Amazon
With consumers more touchy about data sharing, how the online retailer puts data to work can help banks and credit unions in their. Read More
3 Ways Financial Marketers Must Protect Their Institutions Online
As Google morphs and financial fraudsters grow craftier, being findable in web searches poses greater challenges for banks and credit unions.. Read More
Mobile Eclipses TV, Forcing Shift in Digital Ad Choices for Financial Marketers
Putting financial marketing messages in front of consumers increasingly means spending on mobile channels, and rethinking. Read More
Financial Institutions Will Have to Pay More for Martech Talent
Tech-driven changes in financial marketing have ramped up the importance of marketing operations. Salary ranges reflect new. Read More