Article Archive: Digital Marketing

Addison Avenue + Wesabe Groups = PFM + Online Q&A

Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Addison Avenue Federal Credit Union recently partnered with personal financial management firm Wesabe to offer Addison Avenue Groups, an online initiative hosting a variety of discussions on financial topics where people can answer each other’s questions and offer advice. Groups cover broad subjects like “Buying a. Read More about Addison Avenue + Wesabe Groups = PFM + Online Q&A

BankIntervention.com

Subscribe to The Financial Brand via email for FREE! Addison Avenue FCU is targeting those who may have a problem with “bank addiction” in its latest campaign, “Bank Intervention.” The promo, produced by Weber Marketing Group, has an overall tone that is wry and sassy, and its microsite is entertaining — all while successfully managing. Read More about BankIntervention.com

Trend Alert: Online Financial Makeover Reality Contests

Subscribe to The Financial Brand via email for FREE!This year, credit unions across the country are offering “savings challenges,” reality-based contests in which selected finalists compete to achieve specific savings and debt reduction goals (see 8 examples below). Participants work with a financial planner on a set of realistic yet ambitious financial goals. Over the. Read More about Trend Alert: Online Financial Makeover Reality Contests

FORUM sponsors Indianapolis Colts online ‘Fan Forum’

Subscribe to The Financial Brand via email for FREE!FORUM Credit Union in Indiana is sponsoring the Indianapolis Colts’ ‘Fan Forum,’ linked off of a banner ad on the team’s official NFL website (left-hand column). The forum has some impressive numbers to offer. The main forum has over 400 “threads” (basically “separate discussions”), where users have. Read More about FORUM sponsors Indianapolis Colts online ‘Fan Forum’