Article Archive: Digital Marketing

Compliance Crack Down on Social Media Coming?

Subscribe to The Financial Brand via email for FREE!When it comes to social media, financial marketers are often caught between “content” and “compliance.” For instance, how do you promote a financial product or service within the constraints of a 140-character tweet while still adhering to regulatory requirements? In July, the U.S. Food & Drug Administration. Read More

Online Marketing: How Do You Stack Up?

Subscribe to The Financial Brand via email for FREE!Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of the participants had $1 billion in assets or more. 66 had less than $500 million in assets. 46% described themselves as “novices”. Read More

Fully Flexible Ad Management System for Online Banking Users

Subscribe to The Financial Brand via email for FREE!Take a look at how Geezeo has integrated its new marketing platform into the company’s white-label personal financial management solution, and you’ll get a glimpse into the future of targeted online advertising for banks and credit unions. Geezeo is, quite simply, taking advertising behind the firewall to. Read More

56 Sage Street: Barclays Cool Online Money-Management Game

Barclays has introduced 56 Sage Street, a free, online, single-player money-management game built around an interactive virtual city. The big, Flash-based game is intended to help the European banking giant reach younger consumers. When 56 Sage Street begins you have just arrived in the city, with only £4 in your pocket. You make money by. Read More

3 Credit Union Microsites – The Pros and Cons

Subscribe to The Financial Brand via email for FREE!Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year, traveling across tree tops and through backyards spanning three counties and over 400 square miles. Along the way, the wily monkey. Read More

RBC Launches ‘myFinance Tracker’ PFM Platform

Subscribe to The Financial Brand via email for FREE!The number of banks and credit unions integrating branded personal financial management (PFM) platforms from providers like Mint and Jwaala have helped these startups become internet sensations almost overnight. Now RBC is offering a white label solution from Yodlee, which the bank has dubbed myFinance Tracker. “myFinanceTracker. Read More

Survey Proves Value of Online Banking, Bill Pay

Subscribe to The Financial Brand via email for FREE!In the 2010 Consumer Billing and Payment Trends report, Fiserv, a leading financial technology company, shares the results of its survey involving 3,029 internet consumers. The 2010 survey shows online banking, bill payment and e-bill usage continues to grow, and that the online bill payment population has. Read More

Boring Is Sexy

Subscribe to The Financial Brand via email for FREE!“Boring is sexy these days,” says Montana 1st Credit Union on its promotional microsite, The credit union’s agency, iDiz, cleverly used the promo’s URL as the campaign catchphrase — The word “sexy” isn’t something you see in financial marketing very often, nor the color pink.. Read More

Grow4Students Lifestage Microsite for Gen-Y

Subscribe to The Financial Brand via email for FREE! is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their primary website and reskinned it with a lifestyle veneer. The Grow4Students subsite focuses only on the products relevant to a college-age. Read More

The Very Mobile Future of Banking

Subscribe to The Financial Brand via email for FREE!Take a look at these videos and interactive demos and you’ll swear the future of banking hinges on the marriage of two ideas: “mobile” + “touchscreens.” Commonwealth Bank – 2013 Vision Commonwealth Bank, based in Australia, sees the near future of banking built around interactive touchscreen technologies. Read More

Bank Streams Live Rock Concerts In Online Banner Ads

Subscribe to The Financial Brand via email for FREE!Dexia Bank, serving France and the Netherlands, has done two of the most innovative things you may ever see in financial services marketing. First, they have targeted a Gen-Y audience with live rock concerts streamed in the bank’s banner ads (more on that in a moment). Second,. Read More

What Does Apple’s iPad Mean for Financial Marketers?

Subscribe to The Financial Brand via email for FREE! Whenever Apple introduces a new product, everyone in every industry inevitably asks, “What does this mean to me?” For financial marketers, Apple’s introduction of the iPad doesn’t mean much. The iPad is somewhere between an Amazon Kindle e-reader, a portable DVD player, an Apple iPod Touch,. Read More

Addison Avenue + Wesabe Groups = PFM + Online Q&A

Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Addison Avenue Federal Credit Union recently partnered with personal financial management firm Wesabe to offer Addison Avenue Groups, an online initiative hosting a variety of discussions on financial topics where people can answer each other’s questions and offer advice. Groups cover broad subjects like “Buying a. Read More

12 Technology Trends Shaping Financial Marketing

Subscribe to The Financial Brand via email for FREE!Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive or definitive list.) What do you think will be a major trend shaping financial marketing. Read More

Westpac Resurrecting Dead Brand for Online Direct Arm?

Subscribe to The Financial Brand via email for FREE!Australian bank Westpac is considering reviving the Bank of Melbourne brand it retired years ago following an acquisition. Westpac is reportedly planning to relaunch the Bank of Melbourne as on online internet direct bank. “The idea is to use the Bank of Melbourne as an online deposit. Read More

Fighting Axe Grinders and Their Online Vendettas

Subscribe to The Financial Brand via email for FREE!The Scenario Someone feels they’ve been mistreated by your financial institution. They’re pissed off, so they launch a hard-hitting online vendetta against you, centering around a new blog or website. They pull no punches, bitterly and ferociously ripping into you. They keep pushing your buttons trying to. Read More

Subscribe to The Financial Brand via email for FREE! Addison Avenue FCU is targeting those who may have a problem with “bank addiction” in its latest campaign, “Bank Intervention.” The promo, produced by Weber Marketing Group, has an overall tone that is wry and sassy, and its microsite is entertaining — all while successfully managing. Read More

Beneficial Ads Push 3rd-Party Spending Analyzer

Subscribe to The Financial Brand via email for FREE!In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people “What would you do if you knew where your money was going?” Beneficial is offering Intuit’s FinanceWorks free to all customers. The application provides online viewing and. Read More

A Great Campaign That Raises a Question of Social Media Ethics

Subscribe to The Financial Brand via email for FREE!Anyone with a dry sense of humor will love the “I Love Fees” campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion makes fun of Canada’s big five banks for charging billions in fees every year. The campaign mocks a genre of ads that. Read More

ING Stacks Consumers’ Finances Against Peers

Subscribe to The Financial Brand via email for FREE!A new, free web-tool from ING,, uses peer data to let people see where they stand on a wide range financial matters including savings, spending, investing, debt and planning. (See screenshots below.) When you’re done answering questions, you can ask ING to generate a PDF report. Read More

Trend Alert: Online Financial Makeover Reality Contests

Subscribe to The Financial Brand via email for FREE!This year, credit unions across the country are offering “savings challenges,” reality-based contests in which selected finalists compete to achieve specific savings and debt reduction goals (see 8 examples below). Participants work with a financial planner on a set of realistic yet ambitious financial goals. Over the. Read More

Turmoil in the Financial Industry = Good Phishing Waters

Subscribe to The Financial Brand via email for FREE!The financial industry is being rocked by an unprecedented level of mergers, acquisitions and failures. You can count on a fresh batch of FDIC/NCUA seizures every Friday. Estimates vary, but it is expected that the financial crisis will claim between 300 and 1,200 banks before it’s all. Read More