Article Archive: Digital Marketing

How-To: Google AdWords Basics for Banks and Credit Unions

Subscribe to The Financial Brand via email for FREE!A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly there are many financial institutions that have yet to embrace this powerful approach to marketing. AdWords is Google’s flagship advertising product and. Read More

Compliance Crack Down on Social Media Coming?

Subscribe to The Financial Brand via email for FREE!When it comes to social media, financial marketers are often caught between “content” and “compliance.” For instance, how do you promote a financial product or service within the constraints of a 140-character tweet while still adhering to regulatory requirements? In July, the U.S. Food & Drug Administration. Read More

Online Marketing: How Do You Stack Up?

Subscribe to The Financial Brand via email for FREE!Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of the participants had $1 billion in assets or more. 66 had less than $500 million in assets. 46% described themselves as “novices”. Read More

Fully Flexible Ad Management System for Online Banking Users

Subscribe to The Financial Brand via email for FREE!Take a look at how Geezeo has integrated its new marketing platform into the company’s white-label personal financial management solution, and you’ll get a glimpse into the future of targeted online advertising for banks and credit unions. Geezeo is, quite simply, taking advertising behind the firewall to. Read More

56 Sage Street: Barclays Cool Online Money-Management Game

Barclays has introduced 56 Sage Street, a free, online, single-player money-management game built around an interactive virtual city. The big, Flash-based game is intended to help the European banking giant reach younger consumers. When 56 Sage Street begins you have just arrived in the city, with only £4 in your pocket. You make money by. Read More

3 Credit Union Microsites – The Pros and Cons

Subscribe to The Financial Brand via email for FREE!Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year, traveling across tree tops and through backyards spanning three counties and over 400 square miles. Along the way, the wily monkey. Read More

RBC Launches ‘myFinance Tracker’ PFM Platform

Subscribe to The Financial Brand via email for FREE!The number of banks and credit unions integrating branded personal financial management (PFM) platforms from providers like Mint and Jwaala have helped these startups become internet sensations almost overnight. Now RBC is offering a white label solution from Yodlee, which the bank has dubbed myFinance Tracker. “myFinanceTracker. Read More

Survey Proves Value of Online Banking, Bill Pay

Subscribe to The Financial Brand via email for FREE!In the 2010 Consumer Billing and Payment Trends report, Fiserv, a leading financial technology company, shares the results of its survey involving 3,029 internet consumers. The 2010 survey shows online banking, bill payment and e-bill usage continues to grow, and that the online bill payment population has. Read More

Boring Is Sexy

Subscribe to The Financial Brand via email for FREE!“Boring is sexy these days,” says Montana 1st Credit Union on its promotional microsite, BoringIsSexy.com. The credit union’s agency, iDiz, cleverly used the promo’s URL as the campaign catchphrase — BoringIsSexy.com. The word “sexy” isn’t something you see in financial marketing very often, nor the color pink.. Read More