Digital Marketing

Cash Back Boulevard from Zions Bank

Subscribe to The Financial Brand via email for FREE!To launch its new cash-based rewards program, Zions Bank created an offbeat microsite, Cash Back Boulevard, built around a challenging online game. Putting the total cash rewards on a live meter on the site is brilliant. It adds credibility to the abstract and indirect concept of a. Read More

ING microsite targets renters for home loans

Subscribe to The Financial Brand via email for FREE!  [Editor’s Note: This program is about 18 months old, but it just crossed my desk for the first time last week. Have you heard of it? After generating some initial buzz, it doesn’t appear to have gained any real traction. Sources at Netbanker say there was. Read More

Mo Banking Knowledge ‘On Your Internets’

Subscribe to The Financial Brand via email for FREE! Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America’s latest promotions, “Mo on Banking.” In a series of online videos at a microsite, Mo reports wryly on banking topics, including this tidbit from the intro. Read More

Datahead: Facts on TV and online financial ads

Subscribe to The Financial Brand via email for FREE!A study by Bigresearch says this is what people do when TV commercials come on: 41.2% of viewers take a peak at what’s on other channels 33.5% talk with others in the room or by phone 30.2% mentally tune out 5.5% pay attention to commercials TV’s influence. Read More

FORUM sponsors Indianapolis Colts online ‘Fan Forum’

Subscribe to The Financial Brand via email for FREE!FORUM Credit Union in Indiana is sponsoring the Indianapolis Colts’ ‘Fan Forum,’ linked off of a banner ad on the team’s official NFL website (left-hand column). The forum has some impressive numbers to offer. The main forum has over 400 “threads” (basically “separate discussions”), where users have. Read More

Credit Unions Utilization of YouTube Increases

Subscribe to The Financial Brand via email for FREE!Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for “credit union” on YouTube went up 47% over a 3-month period: October 2007: 524 January 2008: 772 Google Video results. Read More